Rascasse Audience Intelligence

Mac OS Target Market in United States

Mac OS has an estimated audience of 1.1M people in United States.

#34among Software in United States
#2491among brands in United States#738in Technology & Electronics

The average Mac OS fan in United States is 38.4 years old, more male, and lives primarily in California.

By number of fans, Mac OS ranks #34 among the 189 objects in Software in United States — 1.8× the group median.

Its fans are 0.9 years younger than the group average of 39.3.

Women make up 37.9% of the fan base, 10.0 percentage points fewer than the group average.

Compared with the other 188 objects in Software, Mac OS fans stand out for their interest in X-cite by Alghanim Electronics, Pixels (2015 film) and Lightning in a Bottle.

Most fans live in California, New York, Texas.

Top affinities include X-cite by Alghanim Electronics, Pixels (2015 film), Lightning in a Bottle, with strongest over-indexing on X-cite by Alghanim Electronics (88.35× the country average).

Demographically, the Mac OS audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

The typical Mac OS fan in United States is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for X-cite by Alghanim Electronics.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
37.9%♀
62.1% male
Age
38.4
average years
Country rank
#22831
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Mac OS

37.9% are female, 62.1% are male, average age 38.4.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Mac OS audience in United States
MetricValue
Female37.9%
Male62.1%
Average age38.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Mac OS audience in United States
Age bracketShare%
16-2427%
25-3418%
35-4417%
45-5418%
55+20%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Mac OS audience comes from United States.

Worldwide audience distribution share by country for Mac OS
CountryShare
United States13.5%
China12.4%
Japan10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mac OS customers by region in United States
#RegionReachAffinity×
01California~200K1.61×
02Washington~30K1.34×
03Oregon~20K1.28×
04Massachusetts~30K1.27×
05Washington, District of Columbia~3K1.27×
06New York~80K1.25×
07Virginia~30K1.19×
08Hawaii~5K1.15×
09Maryland~20K1.14×
10Utah~10K1.13×
11Texas~80K1.09×
12New Jersey~30K1.08×
13Arizona~30K1.08×
14Connecticut~10K1.07×
15Florida~70K1.06×
16Georgia~40K1.06×
17Alabama~20K1.04×
18Colorado~20K1.02×
19Nevada~10K1.02×
20Illinois~40K1.01×
21North Carolina~30K1.00×
22Maine~4K1.00×
23Indiana~20K0.99×
24Oklahoma~10K0.98×
25New Hampshire~4K0.98×
26Rhode Island~3K0.98×
27Minnesota~20K0.97×
28New Mexico~6K0.97×
29Alaska~2K0.97×
30Vermont~2K0.97×
31Tennessee~20K0.95×
32Arkansas~9K0.95×
33Kansas~9K0.95×
34Pennsylvania~40K0.94×
35South Carolina~20K0.93×
36Nebraska~6K0.93×
37Idaho~5K0.92×
38Ohio~30K0.91×
39Louisiana~10K0.90×
40Wisconsin~20K0.89×
41Kentucky~10K0.89×
42Mississippi~8K0.89×
43Michigan~30K0.88×
44Missouri~20K0.88×
45Iowa~8K0.85×
46Delaware~3K0.85×
47West Virginia~5K0.84×
48Montana~3K0.80×
49North Dakota~2K0.80×
50South Dakota~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Mac OS, United States
0.79×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mac OS audience vs. the country average
#·InterestCategoryAffinity×
01X-cite by Alghanim ElectronicsShopping88.35×
02Pixels (2015 film)Movies & TV76.27×
03Lightning in a BottleMusic & Radio72.78×
04BoggleGames53.31×
05iPhone StoreTechnology & Electronics44.28×
06MacintoshFashion & Accessoires22.42×
07Apple StoreShopping17.29×
08Acer Inc.Technology & Electronics17.23×
092-in-1 PCTechnology & Electronics15.86×
10Kiernan ShipkaMovies & TV15.38×
11Hewlett-PackardTechnology & Electronics12.14×
12DellTechnology & Electronics10.31×
13Consumer CellularTechnology & Electronics10.14×
14Mckenna GraceMovies & TV8.08×
15App Store (iOS)Technology & Electronics6.53×
16Zoom!Business & Career6.07×
17Apple WatchTechnology & Electronics5.94×
18AppleTechnology & Electronics5.39×
19Personal computerTechnology & Electronics4.27×
20Streaming mediaTechnology & Electronics2.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mac OS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mac OS audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
MindfulnessBALANCE1.49×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mac OS audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN1.00×
ExtroversionTHRILL1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mac OS over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mac-os-14532” · Methodology