Rascasse Audience Intelligence

Soccer Fan Demographics in United Kingdom

Soccer has an estimated audience of 23.3M people in United Kingdom.

#1among Sport in United Kingdom
#57among topics in United Kingdom
#11in Sports

The average Soccer fan in United Kingdom is 42.8 years old, balanced, and lives primarily in North West.

By number of fans, Soccer ranks #1 among the 450 objects in Sport in United Kingdom — 10.5× the group median.

Its fans are 1.0 years older than the group average of 41.8.

Women make up 46.3% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 449 objects in Sport, Soccer fans stand out for their interest in Best Friends Forever (TV series), Ballon d'Or (1956–2009) and France Football.

Interest is seasonal: April, May and July account for 36% of the year's searches, February is the quietest month.

Most fans live in North West, Greater London, Scotland.

Top affinities include Best Friends Forever (TV series), Ballon d'Or (1956–2009), France Football, with strongest over-indexing on Best Friends Forever (TV series) (1.78× the country average).

The typical Soccer fan in United Kingdom is balanced, around 42.8 years old, with a notable affinity for Best Friends Forever (TV series).

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
23.3M
in United Kingdom
Gender
46.3%♀
53.7% male
Age
42.8
average years
Country rank
#76
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Soccer fans

46.3% are female, 53.7% are male, average age 42.8.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Soccer audience in United Kingdom
MetricValue
Female46.3%
Male53.7%
Average age42.8
Estimated audience size23.3M
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Soccer audience in United Kingdom
Age bracketShare%
16-2414%
25-3418%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Soccer audience comes from United Kingdom.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.7%
Brazil5.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Northern Ireland~1.5M1.94×
02Scotland~2.5M1.43×
03Wales~1.5M1.35×
04North West~3M1.18×
05East Midlands~1.5M0.91×
06Greater London~3M0.90×
07East of England~1.5M0.78×
08North East~700K0.78×
09South West~1.5M0.76×
10South East~2.5M0.71×
11Yorkshire and the Humber~1M0.63×
12West Midlands~1M0.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Soccer audience vs. the country average
#·InterestCategoryAffinity×
01Best Friends Forever (TV series)Movies & TV1.78×
02Ballon d'Or (1956–2009)Sports1.71×
03France FootballSports1.66×
04Laithwaites WineFood & Beverages1.62×
05Haile SelassiePolitics & Society1.60×
06Solicitors Regulation AuthorityBusiness & Career1.59×
07Cardiff City F.C.Sports1.58×
08Cinema of NigeriaMovies & TV1.58×
09Ipswich Town F.C.Sports1.57×
10Onet.plNews1.57×
11Eintracht FrankfurtSports1.56×
12Snood (headgear)Fashion & Accessoires1.55×
13Ligue 1Sports1.53×
14Bristol Rovers F.C.Sports1.53×
15Crystal Palace F.C.Sports1.52×
16Sheikh HasinaPolitics & Society1.52×
17Luton Town F.C.Sports1.51×
18Falkirk HeraldNews1.51×
19GrottoTravel & Leisure1.51×
20Hibernian F.C.Sports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Soccer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Soccer audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.00×
Need for SecurityCONSERVATISM1.00×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Soccer audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.80×
IndulgenceJOY0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Soccer over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/soccer-4278” · Methodology