Rascasse Audience Intelligence

Ian McKellen Audience in Germany

Ian McKellen has an estimated audience of 821K people in Germany.

#478among Actor Actress or TV Star in Germany
#1380among people in Germany#1198in Movies & TV

The average Ian McKellen fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

Its fans are 5.6 years younger than the group average of 38.6.

Women make up 38.6% of the fan base, 14.6 percentage points fewer than the group average.

Compared with the other 6620 objects in Actor Actress or TV Star, Ian McKellen fans stand out for their interest in Stardust (2007 film), Hugo Weaving and Cate Blanchett.

Interest is seasonal: January, September and December account for 35% of the year's searches, May is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Stardust (2007 film), Hugo Weaving, Cate Blanchett, with strongest over-indexing on Stardust (2007 film) (311.09× the country average).

Demographically, the Ian McKellen audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Ian McKellen fan in Germany is more male, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Stardust (2007 film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
821K
in Germany
Gender
38.6%♀
61.4% male
Age
33.0
average years
Country rank
#8205
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ian McKellen fans

38.6% are female, 61.4% are male, average age 33.0.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Ian McKellen audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age33.0
Estimated audience size821K
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Ian McKellen audience in Germany
Age bracketShare%
16-2440%
25-3415%
35-4422%
45-5416%
55+6%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Ian McKellen audience comes from Germany.

Worldwide audience distribution share by country for Ian McKellen
CountryShare
United States26.7%
United Kingdom12.7%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ian McKellen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.09×
02Thüringen~20K1.04×
03Nordrhein-Westfalen~200K1.03×
04Rheinland-Pfalz~40K1.03×
05Berlin~40K1.03×
06Sachsen-Anhalt~20K1.03×
07Niedersachsen~80K1.02×
08Schleswig-Holstein~30K1.02×
09Mecklenburg-Vorpommern~20K1.00×
10Hessen~60K0.99×
11Hamburg~20K0.99×
12Brandenburg~20K0.98×
13Bayern~100K0.96×
14Saarland~10K0.96×
15Bremen~7K0.93×
16Baden-Württemberg~100K0.92×
Fig. 06

Affinity by region

Affinity by region — Ian McKellen, Germany
0.92×1.00×1.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ian McKellen audience vs. the country average
#·InterestCategoryAffinity×
01Stardust (2007 film)Movies & TV311.09×
02Hugo WeavingMovies & TV217.33×
03Cate BlanchettMovies & TV164.23×
04Viggo MortensenMovies & TV158.84×
05Zuleikha RobinsonMovies & TV158.84×
06Orlando BloomMovies & TV145.57×
07Richard HarrisMovies & TV132.59×
08Sean BeanMovies & TV130.72×
09Andy SerkisMovies & TV120.40×
10Stanley TucciMovies & TV104.74×
11Michael GambonMovies & TV86.40×
12Harry Potter and the Philosopher's Stone (video game)Games78.16×
13Elijah WoodMovies & TV74.03×
14Gary OldmanMovies & TV60.97×
15Liv TylerMovies & TV59.12×
16Dan StevensMovies & TV57.79×
17Ewan McGregorMovies & TV51.50×
18Peter JacksonMovies & TV46.57×
19Dylan O'BrienMovies & TV39.89×
20Hans ZimmerMusic & Radio23.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ian McKellen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ian McKellen audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.42×
SpiritualityBALANCE2.31×
Price SensitivityPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ian McKellen audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
MindfulnessBALANCE1.01×
Design AffinityPREMIUM1.12×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Ian McKellen over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/ian-mckellen-12620” · Methodology