Rascasse Audience Intelligence

Duolingo Audience Demographics in Germany

Duolingo has an estimated audience of 2.7M people in Germany.

#1among E-learning in Germany
#80among websites & media in Germany
#250in Business & Career

The average Duolingo fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Duolingo ranks #1 among the 12 objects in E-learning in Germany — 11.9× the group median.

Women make up 56.2% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 11 objects in E-learning, Duolingo fans stand out for their interest in Test of English as a Foreign Language, Work abroad and Teaching English as a foreign language.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Test of English as a Foreign Language, Work abroad, Teaching English as a foreign language, with strongest over-indexing on Test of English as a Foreign Language (33.61× the country average).

Demographically, the Duolingo audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Risk Appetite.

The typical Duolingo fan in Germany is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Test of English as a Foreign Language.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in Germany
Gender
56.2%♀
43.8% male
Age
36.8
average years
Country rank
#2373
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Duolingo

56.2% are female, 43.8% are male, average age 36.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Duolingo audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age36.8
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Duolingo audience in Germany
Age bracketShare%
16-2428%
25-3420%
35-4419%
45-5420%
55+14%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Duolingo audience comes from Germany.

Worldwide audience distribution share by country for Duolingo
CountryShare
United States17.3%
Brazil6.7%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Duolingo fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.14×
02Bayern~500K1.11×
03Berlin~100K1.11×
04Baden-Württemberg~400K1.06×
05Sachsen~100K1.06×
06Brandenburg~80K1.04×
07Rheinland-Pfalz~100K1.03×
08Nordrhein-Westfalen~600K0.98×
09Hessen~200K0.98×
10Bremen~20K0.98×
11Niedersachsen~200K0.97×
12Schleswig-Holstein~90K0.96×
13Sachsen-Anhalt~60K0.93×
14Thüringen~60K0.90×
15Hamburg~50K0.90×
16Mecklenburg-Vorpommern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Duolingo, Germany
0.89×1.00×1.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Duolingo audience vs. the country average
#·InterestCategoryAffinity×
01Test of English as a Foreign LanguageBusiness & Career33.61×
02Work abroadBusiness & Career27.92×
03Teaching English as a foreign languagePolitics & Society27.84×
04Business EnglishBusiness & Career20.09×
05Basic EnglishPolitics & Society15.56×
06International educationBusiness & Career12.46×
07English as a second or foreign languageBusiness & Career12.18×
08Language schoolKids & Family11.28×
09International English Language Testing SystemBusiness & Career11.17×
10Foreign languageBusiness & Career10.03×
11Language educationBusiness & Career8.43×
12Summer vacationTravel & Leisure5.71×
13High schoolBusiness & Career5.67×
14SupermanMovies & TV4.38×
15Stranger ThingsMovies & TV4.31×
16Job huntingBusiness & Career4.26×
17Home constructionHome & Garden3.82×
18TikTokInternet & Social Media2.79×
19ReadingLiterature2.09×
20DaxMusic & Radio2.07×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Duolingo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Duolingo audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY3.14×
Risk AppetiteTHRILL2.38×
PatriotismCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Duolingo audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.02×
Quality AwarenessPREMIUM1.11×
CreativityOPEN1.18×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Duolingo over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/duolingo-18954” · Methodology