Rascasse Audience Intelligence

Audi A1 Audience in United States

Audi A1 has an estimated audience of 389,282 people in United States.

#301among Car type in United States
#348among Car Model in United States
#1173in Cars & Mobility

The average Audi A1 fan in United States is 38.2 years old, more male, and lives primarily in California.

Its fans are 0.9 years younger than the group average of 39.1.

Compared with the other 1185 objects in Car type, Audi A1 fans stand out for their interest in Temple of the Dog, Candlebox and Ashnikko.

Most fans live in California, New York, Florida.

Top affinities include Temple of the Dog, Candlebox, Ashnikko, with strongest over-indexing on Temple of the Dog (85× the country average).

Demographically, the Audi A1 audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Audi A1 fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Temple of the Dog.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
389K
in United States
Gender
28.0%♀
72.0% male
Age
38.2
average years
Country rank
#42333
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Audi A1 fans

28.0% are female, 72.0% are male, average age 38.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Audi A1 audience in United States
MetricValue
Female28.0%
Male72.0%
Average age38.2
Estimated audience size389,282
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Audi A1 audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4420%
45-5417%
55+18%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Audi A1 audience comes from United States.

Worldwide audience distribution share by country for Audi A1
CountryShare
Italy13.0%
United Kingdom10.6%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi A1 fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.47×
02Massachusetts~10K1.46×
03Washington, District of Columbia~1K1.44×
04New Jersey~10K1.39×
05Connecticut~6K1.38×
06Florida~30K1.37×
07Washington~10K1.35×
08California~60K1.27×
09Colorado~8K1.27×
10Illinois~20K1.24×
11Utah~5K1.21×
12New Hampshire~2K1.19×
13Virginia~10K1.13×
14Maine~2K1.12×
15Texas~30K1.10×
16Georgia~10K1.07×
17Maryland~7K1.04×
18Oregon~5K1.03×
19Rhode Island~1K1.03×
20Vermont<1K1.02×
21Pennsylvania~20K1.01×
22Arizona~9K0.99×
23Minnesota~6K0.97×
24Nevada~4K0.97×
25Delaware~1K0.97×
26Alaska<1K0.97×
27Michigan~10K0.96×
28North Dakota<1K0.95×
29North Carolina~10K0.94×
30South Dakota<1K0.94×
31Nebraska~2K0.92×
32Idaho~2K0.92×
33Hawaii~2K0.92×
34Wisconsin~6K0.91×
35Montana~1K0.91×
36Indiana~7K0.90×
37Kansas~3K0.90×
38Iowa~3K0.89×
39Ohio~10K0.88×
40Tennessee~7K0.88×
41Missouri~6K0.88×
42New Mexico~2K0.88×
43West Virginia~2K0.88×
44Oklahoma~4K0.86×
45South Carolina~5K0.85×
46Arkansas~3K0.85×
47Kentucky~4K0.83×
48Mississippi~3K0.83×
49Louisiana~4K0.81×
50Alabama~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Audi A1, United States
0.79×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi A1 audience vs. the country average
#·InterestCategoryAffinity×
01Temple of the DogMusic & Radio85.00×
02CandleboxMusic & Radio70.00×
03AshnikkoMusic & Radio63.00×
04KelisMusic & Radio63.00×
05SWVMusic & Radio60.38×
06AudioslaveMusic & Radio57.14×
07Justin RoseSports53.10×
08Audi A8Cars & Mobility51.75×
09Blues TravelerMusic & Radio48.84×
10Moe (band)Music & Radio40.09×
11D'AngeloMusic & Radio39.38×
12Widespread PanicMusic & Radio31.90×
13AaliyahMusic & Radio24.93×
14John DalySports24.68×
15Mad MenMovies & TV23.97×
16Spice GirlsMusic & Radio23.40×
17Google NewsNews20.00×
18Professional Golfers AssociationSports20.00×
19CAKEMusic & Radio14.71×
20KATSEYEMusic & Radio10.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi A1 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi A1 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi A1 audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Audi A1 over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/audi-a1-14117” · Methodology