Rascasse Audience Intelligence

Audi A6 Audience in United States

Audi A6 has an estimated audience of 1,696,383 people in United States.

#122among Car type in United States
#105among Car Model in United States
#552in Cars & Mobility

The average Audi A6 fan in United States is 37.5 years old, more male, and lives primarily in California.

Its fans are 1.6 years younger than the group average of 39.1.

Women make up 25.5% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 1185 objects in Car type, Audi A6 fans stand out for their interest in Porsche Boxster, Audi A8 and Audi A7.

Most fans live in California, New York, Texas.

Top affinities include Porsche Boxster, Audi A8, Audi A7, with strongest over-indexing on Porsche Boxster (101.88× the country average).

Demographically, the Audi A6 audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

The typical Audi A6 fan in United States is more male, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
25.5%♀
74.5% male
Age
37.5
average years
Country rank
#16096
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Audi A6 fans

25.5% are female, 74.5% are male, average age 37.5.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Audi A6 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age37.5
Estimated audience size1,696,383
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Audi A6 audience in United States
Age bracketShare%
16-2428%
25-3419%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Audi A6 audience comes from United States.

Worldwide audience distribution share by country for Audi A6
CountryShare
United States10.4%
Germany10.2%
Turkey7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi A6 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.41×
02Connecticut~30K1.40×
03Illinois~90K1.39×
04Massachusetts~50K1.33×
05California~300K1.26×
06New York~100K1.26×
07Maryland~40K1.23×
08Washington~50K1.20×
09Colorado~30K1.19×
10Florida~100K1.17×
11Georgia~70K1.16×
12New Hampshire~8K1.16×
13Virginia~50K1.13×
14Texas~100K1.10×
15Pennsylvania~70K1.10×
16North Carolina~60K1.09×
17Rhode Island~6K1.07×
18Delaware~5K1.07×
19Washington, District of Columbia~4K1.06×
20Minnesota~30K1.05×
21Missouri~30K1.04×
22Utah~20K1.04×
23Nevada~20K1.03×
24Michigan~50K1.02×
25Wisconsin~30K1.02×
26Oregon~20K1.00×
27Louisiana~20K0.99×
28Nebraska~10K0.97×
29Ohio~60K0.96×
30Indiana~30K0.95×
31Maine~7K0.95×
32Arizona~40K0.94×
33Tennessee~30K0.93×
34South Carolina~30K0.92×
35Iowa~10K0.92×
36Idaho~9K0.92×
37Kansas~10K0.91×
38Vermont~3K0.90×
39Alabama~20K0.87×
40North Dakota~3K0.87×
41Oklahoma~20K0.85×
42Mississippi~10K0.84×
43Kentucky~20K0.82×
44New Mexico~9K0.81×
45West Virginia~7K0.80×
46South Dakota~4K0.78×
47Montana~4K0.77×
48Alaska~3K0.76×
49Arkansas~10K0.75×
50Hawaii~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Audi A6, United States
0.72×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi A6 audience vs. the country average
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility101.88×
02Audi A8Cars & Mobility83.06×
03Audi A7Cars & Mobility68.06×
04Audi A5Cars & Mobility65.12×
05BMW 1 SeriesCars & Mobility61.86×
06Audi Q7Cars & Mobility60.83×
07BMW 6 SeriesCars & Mobility60.83×
08Audi Q5Cars & Mobility57.45×
09BMW X1Cars & Mobility56.96×
10Alternative fuel vehicleCars & Mobility54.48×
11BMW 4 SeriesCars & Mobility51.05×
12Audi A3Cars & Mobility49.23×
13Audi A4Cars & Mobility45.00×
14BMW X6Cars & Mobility44.09×
15Audi Q8Cars & Mobility40.64×
16Audi Q3Cars & Mobility40.37×
17Tesla RoadsterCars & Mobility39.53×
18Mercedes-Benz S-ClassCars & Mobility37.63×
19Porsche CayenneCars & Mobility31.95×
20Google NewsNews13.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi A6 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi A6 audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
PatriotismCONSERVATISM2.11×
Luxury OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi A6 audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Community OrientationOPEN0.67×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Audi A6 over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/audi-a6-28290” · Methodology