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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 23, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | IIlia Malinin | 7.7M | 49.2% | 38.9 | 57.3% | Figure skating |
| 2 | MMichelle Kwan | 998k | 97.7% | 44.2 | 77.7% | Figure skating |
| 3 | NNancy Kerrigan | 928k | 80.2% | 37.3 | 78.4% | Figure skating |
| 4 | DDorothy Hamill | 604k | 86.9% | 50.6 | 96.3% | Figure skating |
| 5 | WWorld Figure Skating Championships | 545k | 39.7% | 40.0 | 58.7% | Figure skating |
| 6 | KKristi Yamaguchi | 476k | 98.2% | 41.7 | 86.0% | Figure skating |
| 7 | KKim Yuna | 460k | 59.1% | 35.0 | 64.0% | Figure skating |
| 8 | YYuzuru Hanyu | 390k | 50.0% | 22.2 | 100.0% | Figure skating |
| 9 | PPeggy Fleming | 151k | 93.4% | — | — | Figure skating |
| 10 | AAshley Wagner | 135k | 98.3% | 34.9 | 56.2% | Figure skating |
| 11 | GGracie Gold | 123k | 97.0% | 35.5 | 93.5% | Figure skating |
| 12 | KKatarina Witt | 123k | 2.7% | 43.2 | 94.3% | Figure skating |
| 13 | CCharlie White (figure skater) | 101k | 93.4% | 39.6 | 86.5% | Figure skating |
| 14 | IISU Figure Skating | 52k | 37.5% | 41.1 | 100.0% | Figure skating |
| 15 | IISU Grand Prix of Figure Skating | 47k | 40.4% | 39.9 | 53.8% | Figure skating |
| 16 | EEvgeni Plushenko | 36k | 15.7% | 47.2 | 100.0% | Figure skating |
| 17 | MMao Asada | 28k | 24.2% | 48.0 | 42.3% | Figure skating |
| 18 | MMeryl Davis and Charlie White | 20k | 97.0% | 39.6 | 100.0% | Figure skating |
| 19 | AAljona Savchenko | 7.8k | 4.6% | 38.7 | 52.6% | Figure skating |
| 20 | PPatrick Chan | 6.7k | 10.3% | 35.5 | 77.5% | Figure skating |
| 21 | EEuropean Figure Skating Championships | 4k | 5.1% | 50.5 | 34.3% | Figure skating |
| 22 | SStéphane Lambiel | 1.9k | 5.9% | 28.0 | 0.0% | Figure skating |
| 23 | BBofrost Cup on Ice | 36 | 1.2% | 31.5 | 0.0% | Figure skating |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular figure skating compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each figure skating by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest figure skating in United States?
Ilia Malinin currently leads with an estimated audience of 7.7M people in United States.