Service
Build targeting segments based on real behavioral data — not third-party guesses.
The Problem
Every competitor in your category bids on the same obvious terms. CPCs rise, returns diminish, and your media budget fights for scraps of attention on saturated keywords. Generic audience targeting — "Adults 25-54 interested in cars" — doesn't help either. It's too broad, too expensive, and too easy to replicate. The brands that win at programmatic don't outspend. They out-target. They find the keywords and segments their competitors haven't thought of yet.
How Rascasse Helps
Understand not just who to reach — but how they behave and what will make them act.
Find high-intent, low-competition keywords that your competitors miss. Based on real audience behavior, not just keyword tools.
Build precise audience segments from psychographic and behavioral data. Export directly to ad platforms for targeting.
Measure campaign performance against actual audience engagement. Optimize spend based on affinity, not just clicks.
See It in Action
| Keyword | SV | CPC | Competition | Affinity |
|---|---|---|---|---|
| ev charging home | 18,100 | €0.42 | Low | 3.8x |
| sustainable commute | 8,100 | €0.28 | Low | 4.2x |
| home energy storage | 6,600 | €0.51 | Medium | 3.1x |
| electric car lease deals | 4,400 | €1.84 | High | 2.6x |