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Brand Partnerships & Co-Branding · for brands and agencies
Find the brand that opens new audiences.
A car maker and a fashion house, a soft drink and a game, a global brand and a local champion. Rascasse compares your audience with that of any brand worldwide and shows which collaboration has the strongest fit, and which one brings the most new reach.
- 50,000+ brands
- Any industry
- 200+ countries
Used by brands, agencies and rights holders
How we read the signals
Your audience. Their audience. Fit and new reach in one view.
For every candidate we compare two brand audiences from real digital behaviour. The overlap shows how well the brands fit. The part of the partner’s audience you do not reach yet shows what the collaboration can add.
- Overlap: how many people follow both brands.
- Affinity: how much more likely your audience is to engage with the partner than the average person.
- New reach: the partner’s audience you do not have yet, the growth in the deal.
- Partner Score: these signals combined in one number from 0 to 100.
What slows you down
The best partner is rarely in your own industry
Partners are searched where you already are: car makers talk to car accessories. The best match is often in another category.
Collaborations start with a brand that feels right in a meeting, not with numbers both sides can check.
Both brands need a reason. Without shared numbers, the deal stalls in approvals.
Global brands overlook the strong regional and national brands their audience loves.
Use cases
Collaborations we can evaluate
Every brand worldwide can be profiled, so any combination is possible: across industries, with big tech, with niche and local brands.
A special edition, a capsule collection, a shared launch event for audiences who care about design.
A streaming series, a film premiere or a gaming title that reaches the drivers of tomorrow.
Co-marketing with the apps and tools your audience uses every day.
A national or regional brand that opens a market you are still small in.
Limited editions with the games, artists and festivals a young audience follows.
Shop-in-shop and joint promotions with the brands your shoppers buy elsewhere.
Which industries fit your audience?
The industry portfolio places every industry by affinity against overlap for your audience. It shows which categories are worth a collaboration before you pick names, endemic and non-endemic.
- 748 industries and sub-industries for BMW in Germany
- High-affinity niches and mass-market categories
- Industries growing fastest in your audience
Every brand worldwide, ranked by fit
Partner Discovery ranks the brands your audience engages with, in any category. Switch the view yourself:
BMW in Germany: 14,671 matching brands. The closest are other car makers, so filter by category to find partners.
Fashion and accessories: Hermès, Catawiki, Adidas, Rolex, Patek Philippe, Giorgio Armani.
Technology: DATEV, Perplexity, DeepL, Yamaha, Vodafone and Xiaomi. Perplexity grows fastest in the BMW audience (+60 %).
Movies and TV: Warner Bros., CinemaxX, MTV, Zattoo, Arri, Bertelsmann.
One overlap per candidate, for both brands
For each candidate, the overlap shows the shared audience, the affinity and how much of the partner’s audience you can reach. The same charts work for your board and for the partner’s.
Rascasse inside Claude, ChatGPT, Copilot and Gemini
Connect Rascasse to your AI assistant through MCP and look for partners in conversation, in any category and market.
- Works with Claude, ChatGPT, Microsoft Copilot, Gemini and other MCP clients
- Any brand, any industry, any country
- Available as part of your agreement, API included
The fashion brands closest to your audience:
| Brand | Score | Affinity | Shared |
|---|---|---|---|
| Hermès | 77 | 1.30× | 1.5M |
| Adidas | 77 | 1.32× | 1.5M |
| Catawiki | 77 | 1.76× | 240K |
| Rolex | 76 | 1.50× | 616K |
| Patek Philippe | 75 | 1.55× | 337K |
Hermès and Adidas reach the largest share of your audience. Catawiki has the highest affinity: a smaller audience, but a sharp fit with collectors.
What you get
From a hunch to a partner both sides want
Looking for a club, league or event instead? See Sponsorship Matching & Pitch for brands.
Start small
Start with a Proof Case
Your brand, five candidate partners from any industry, the overlaps and a recommendation. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Collaborations are planned a year ahead. Know the strongest partner before the briefing goes out.
Questions
Before you ask
Which brands can you compare?
Any brand worldwide: global, national and local. More than 50,000 brands are profiled already, and a brand we do not have yet is added within 24 hours.
Can we combine brands from different industries?
Yes. That is the point: a car maker with a fashion house, a streaming service, an AI tool or a regional bakery chain, all on the same scale.
Which markets?
200+ countries, down to postal code, where available, updated quarterly with 4 to 10+ years of history.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Do we need the partner’s data?
No. Both audiences come from Rascasse, so you can evaluate a partner before the first call.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no customer matching.
How do we start?
With a Proof Case: your brand, five candidate partners from any industry, overlaps and a recommendation, at a fixed scope and price.
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