Rascasse Audience Intelligence

Game of Thrones Viewer Demographics in Germany

Game of Thrones has an estimated audience of 9.3M people in Germany.

#2among TV series in Germany
#7among movies & series in Germany
#22in Movies & TV

The average Game of Thrones fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Game of Thrones ranks #2 among the 4744 objects in TV series in Germany — 4.6× the group median.

Its fans are 5.9 years younger than the group average of 38.8.

Women make up 48.7% of the fan base, 8.9 percentage points fewer than the group average.

Compared with the other 4743 objects in TV series, Game of Thrones fans stand out for their interest in Kit Harington, Gremlins and Milly Alcock.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Kit Harington, Gremlins, Milly Alcock, with strongest over-indexing on Kit Harington (7.72× the country average).

Demographically, the Game of Thrones audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

The typical Game of Thrones fan in Germany is balanced, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Kit Harington.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.3M
in Germany
Gender
48.7%♀
51.3% male
Age
32.9
average years
Country rank
#408
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Game of Thrones viewers

48.7% are female, 51.3% are male, average age 32.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Game of Thrones audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age32.9
Estimated audience size9.3M
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Game of Thrones audience in Germany
Age bracketShare%
16-2436%
25-3424%
35-4418%
45-5414%
55+7%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Game of Thrones audience comes from Germany.

Worldwide audience distribution share by country for Game of Thrones
CountryShare
United States23.3%
India12.6%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Game of Thrones fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K1.10×
02Niedersachsen~1M1.07×
03Sachsen-Anhalt~300K1.07×
04Nordrhein-Westfalen~2M1.06×
05Schleswig-Holstein~400K1.06×
06Rheinland-Pfalz~500K1.02×
07Thüringen~200K1.01×
08Brandenburg~300K1.00×
09Sachsen~400K0.97×
10Mecklenburg-Vorpommern~200K0.97×
11Berlin~400K0.96×
12Hamburg~200K0.96×
13Bayern~1.5M0.94×
14Baden-Württemberg~1M0.94×
15Saarland~100K0.94×
16Bremen~70K0.93×
Fig. 06

Affinity by region

Affinity by region — Game of Thrones, Germany
0.93×1.00×1.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Game of Thrones audience vs. the country average
#·InterestCategoryAffinity×
01Kit HaringtonMovies & TV7.72×
02GremlinsMovies & TV5.43×
03Milly AlcockMovies & TV4.97×
04House of the DragonMovies & TV4.94×
05Little House on the PrairieMovies & TV4.28×
06A Knight of the Seven KingdomsMovies & TV3.84×
07The WitcherGames3.68×
08BooksellingLiterature2.97×
09Millie Bobby BrownMovies & TV2.83×
10Emilia ClarkeMovies & TV2.63×
11Harry PotterMovies & TV2.23×
12Fantasy moviesMovies & TV2.19×
13One PieceMovies & TV2.19×
14Let the Right One In (film)Movies & TV2.13×
15Sadie SinkMovies & TV2.10×
16Anime and manga fandomLiterature2.05×
17Sydney SweeneyMovies & TV2.02×
18HBO MAXMovies & TV2.02×
19Mobile gameGames1.94×
20Stranger ThingsMovies & TV1.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Game of Thrones audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Game of Thrones audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Pet OwnershipJOY1.16×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Game of Thrones audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Luxury OrientationPREMIUM0.72×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

See Game of Thrones audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Game of Thrones over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/game-of-thrones-19127” · Methodology