Rascasse Audience Intelligence

Breaking Bad Viewer Demographics in United States

Breaking Bad has an estimated audience of 8.4M people in United States.

#52among TV series in United States
#92among movies & series in United States#334in Movies & TV

The average Breaking Bad fan in United States is 35.2 years old, balanced, and lives primarily in California.

By number of fans, Breaking Bad ranks #52 among the 3068 objects in TV series in United States.

Its fans are 3.8 years younger than the group average of 39.0.

Women make up 45.9% of the fan base, 11.5 percentage points fewer than the group average.

Compared with the other 3067 objects in TV series, Breaking Bad fans stand out for their interest in Eat Pray Love, What Women Want and The Grudge.

Most fans live in California, Texas, Florida.

Top affinities include Eat Pray Love, What Women Want, The Grudge, with strongest over-indexing on Eat Pray Love (41.86× the country average).

Demographically, the Breaking Bad audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Breaking Bad fan in United States is balanced, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Eat Pray Love.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.4M
in United States
Gender
45.9%♀
54.1% male
Age
35.2
average years
Country rank
#4161
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Breaking Bad viewers

45.9% are female, 54.1% are male, average age 35.2.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Breaking Bad audience in United States
MetricValue
Female45.9%
Male54.1%
Average age35.2
Estimated audience size8.4M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Breaking Bad audience in United States
Age bracketShare%
16-2436%
25-3419%
35-4415%
45-5416%
55+15%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Breaking Bad audience comes from United States.

Worldwide audience distribution share by country for Breaking Bad
CountryShare
United States19.9%
Brazil9.0%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Breaking Bad fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K1.86×
02Utah~100K1.19×
03Arizona~200K1.16×
04California~1M1.15×
05Texas~700K1.14×
06Oklahoma~100K1.09×
07Idaho~50K1.09×
08Oregon~100K1.08×
09Washington~200K1.07×
10Colorado~200K1.06×
11Illinois~300K1.05×
12Nevada~90K1.05×
13Pennsylvania~300K1.04×
14Michigan~300K1.04×
15Massachusetts~200K1.04×
16Kansas~80K1.03×
17Ohio~300K1.02×
18New Jersey~200K1.02×
19Indiana~200K1.02×
20Kentucky~100K1.02×
21Missouri~200K1.01×
22Connecticut~90K1.01×
23Arkansas~80K1.01×
24Iowa~80K1.00×
25New York~500K0.99×
26Georgia~300K0.99×
27Tennessee~200K0.99×
28Minnesota~100K0.99×
29Nebraska~50K0.99×
30Wisconsin~100K0.98×
31Virginia~200K0.97×
32Florida~500K0.96×
33North Carolina~300K0.96×
34West Virginia~40K0.96×
35New Hampshire~30K0.96×
36Montana~30K0.95×
37Rhode Island~30K0.95×
38Maryland~100K0.93×
39North Dakota~20K0.93×
40Louisiana~100K0.92×
41South Carolina~100K0.89×
42Maine~30K0.89×
43South Dakota~20K0.89×
44Alaska~20K0.89×
45Alabama~100K0.88×
46Delaware~20K0.88×
47Vermont~10K0.84×
48Mississippi~60K0.82×
49Washington, District of Columbia~10K0.76×
50Hawaii~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Breaking Bad, United States
0.73×1.00×1.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Breaking Bad audience vs. the country average
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV41.86×
02What Women WantMovies & TV40.95×
03The GrudgeMovies & TV36.93×
04Lost in SpaceMovies & TV32.16×
05Money HeistMovies & TV27.22×
06Better Call SaulMovies & TV26.13×
07ÉliteMovies & TV24.30×
08Bates Motel (TV series)Movies & TV23.32×
0950 First DatesMovies & TV23.02×
10Rosamund PikeMovies & TV20.92×
11Aaron PaulMovies & TV19.09×
12Westworld (TV series)Movies & TV17.14×
13Eugene LevyMovies & TV17.03×
14Bad Boys IIMovies & TV15.10×
15Krysten RitterMovies & TV14.41×
16True DetectiveMovies & TV14.29×
17Peaky Blinders (TV series)Movies & TV10.27×
18Stranger ThingsMovies & TV7.85×
19Catherine O'HaraMovies & TV6.19×
20Game of ThronesMovies & TV5.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Breaking Bad audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Breaking Bad audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
ExtroversionTHRILL1.34×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Breaking Bad audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
SustainabilityBALANCE0.94×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Breaking Bad over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/breaking-bad-1224” · Methodology