Rascasse Audience Intelligence

JP Performance Target Market in Germany

JP Performance has an estimated audience of 663K people in Germany.

#1among Car tuning in Germany
#1222among brands in Germany
#429in Cars & Mobility

The average JP Performance fan in Germany is 28.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, JP Performance ranks #1 among the 41 objects in Car tuning in Germany — 302.8× the group median.

Its fans are 2.7 years younger than the group average of 31.2.

Women make up 37.4% of the fan base, 21.0 percentage points more than the group average.

Compared with the other 40 objects in Car tuning, JP Performance fans stand out for their interest in Nissan 370Z, Melanie C and Hyundai i20.

Most fans live in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top affinities include Nissan 370Z, Melanie C, Hyundai i20, with strongest over-indexing on Nissan 370Z (27.53× the country average).

Demographically, the JP Performance audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

The typical JP Performance fan in Germany is more male, around 28.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nissan 370Z.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
663K
in Germany
Gender
37.4%♀
62.6% male
Age
28.5
average years
Country rank
#9089
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of JP Performance

37.4% are female, 62.6% are male, average age 28.5.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for JP Performance audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age28.5
Estimated audience size663K
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the JP Performance audience in Germany
Age bracketShare%
16-2454%
25-3421%
35-4412%
45-548%
55+5%
Fig. 04

Worldwide distribution

83.4%

of the worldwide JP Performance audience comes from Germany.

Worldwide audience distribution share by country for JP Performance
CountryShare
Germany83.4%
Switzerland4.8%
Austria4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

JP Performance customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.78×
02Niedersachsen~300K1.24×
03Thüringen~60K1.15×
04Sachsen~100K1.07×
05Sachsen-Anhalt~60K1.03×
06Brandenburg~70K0.99×
07Mecklenburg-Vorpommern~40K0.99×
08Rheinland-Pfalz~100K0.97×
09Schleswig-Holstein~80K0.97×
10Hessen~200K0.96×
11Saarland~20K0.92×
12Hamburg~40K0.90×
13Bayern~300K0.84×
14Baden-Württemberg~300K0.84×
15Bremen~10K0.74×
16Berlin~70K0.69×
Fig. 06

Affinity by region

Affinity by region — JP Performance, Germany
0.69×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the JP Performance audience vs. the country average
#·InterestCategoryAffinity×
01Nissan 370ZCars & Mobility27.53×
02Melanie CMusic & Radio12.65×
03Hyundai i20Cars & Mobility11.03×
04Fiat 500Cars & Mobility9.46×
05Rotten TomatoesMovies & TV9.30×
06Opel MokkaCars & Mobility7.42×
07Julia RobertsMovies & TV7.25×
08Henry CavillMovies & TV6.36×
09Tom HardyMovies & TV5.84×
10Motor oilCars & Mobility5.70×
11Sandra BullockMovies & TV5.66×
12Ryan GoslingMovies & TV4.55×
13Anne HathawayMovies & TV4.51×
14Motorcycle helmetCars & Mobility4.47×
15CleanlinessHome & Garden4.29×
16Automobile repair shopCars & Mobility4.07×
17Car washCars & Mobility3.96×
18Michael SchumacherSports3.02×
19AutoScout24Cars & Mobility2.06×
20VehiclesCars & Mobility1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the JP Performance audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the JP Performance audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
Risk AppetiteTHRILL1.67×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the JP Performance audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.62×
CreativityOPEN0.62×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in JP Performance over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/jp-performance-10009849” · Methodology