Rascasse Audience Intelligence

The Smiths Audience in United States

The Smiths has an estimated audience of 3.7M people in United States.

#17among Rock in United States#1025among people in United States#721in Music & Radio

The average The Smiths fan in United States is 39.2 years old, balanced, and lives primarily in New York.

By number of fans, The Smiths ranks #18 among the 1320 objects in Rock in United States — 1.7× the group median.

Its fans are 3.3 years younger than the group average of 42.5.

Women make up 48.2% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 1319 objects in Rock, The Smiths fans stand out for their interest in A-ha, zoomus and Culture Club.

Most fans live in New York, Illinois, California.

Top affinities include A-ha, zoomus, Culture Club, with strongest over-indexing on A-ha (55.22× the country average).

Demographically, the The Smiths audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical The Smiths fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for A-ha.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
48.2%♀
51.8% male
Age
39.2
average years
Country rank
#8441
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Smiths fans

48.2% are female, 51.8% are male, average age 39.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for The Smiths audience in United States
MetricValue
Female48.2%
Male51.8%
Average age39.2
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the The Smiths audience in United States
Age bracketShare%
16-2424%
25-3415%
35-4418%
45-5426%
55+16%
Fig. 04

Worldwide distribution

50.2%

of the worldwide The Smiths audience comes from United States.

Worldwide audience distribution share by country for The Smiths
CountryShare
United States50.2%
United Kingdom8.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Smiths fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K15.15×
02New York~2M8.76×
03Illinois~300K2.38×
04New Jersey~200K1.79×
05Massachusetts~100K1.31×
06Connecticut~50K1.27×
07Maryland~80K1.10×
08Virginia~100K1.06×
09California~300K0.73×
10Rhode Island~8K0.67×
11Pennsylvania~90K0.64×
12Vermont~5K0.63×
13Oregon~30K0.59×
14New Hampshire~9K0.59×
15Maine~9K0.57×
16Delaware~6K0.57×
17Arizona~50K0.56×
18Nevada~20K0.56×
19Texas~100K0.55×
20Washington~50K0.54×
21Alaska~4K0.54×
22New Mexico~10K0.51×
23Colorado~30K0.50×
24Utah~20K0.50×
25West Virginia~10K0.50×
26North Dakota~4K0.50×
27North Carolina~60K0.49×
28Indiana~40K0.49×
29Oklahoma~20K0.49×
30Idaho~10K0.49×
31Hawaii~8K0.49×
32Montana~6K0.49×
33South Dakota~5K0.49×
34Florida~100K0.48×
35Kentucky~20K0.48×
36Ohio~60K0.47×
37Georgia~60K0.47×
38Michigan~50K0.47×
39Arkansas~20K0.47×
40Tennessee~40K0.46×
41Kansas~20K0.46×
42Nebraska~10K0.46×
43Missouri~30K0.44×
44Wisconsin~30K0.44×
45Minnesota~30K0.44×
46Louisiana~20K0.43×
47Iowa~20K0.43×
48South Carolina~30K0.42×
49Alabama~20K0.42×
50Mississippi~10K0.40×
Fig. 06

Affinity by region

Affinity by region — The Smiths, United States
0.40×1.00×15.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Smiths audience vs. the country average
#·InterestCategoryAffinity×
01A-haMusic & Radio55.22×
02zoomusBusiness & Career51.34×
03Culture ClubMusic & Radio49.16×
04The Fall (band)Music & Radio40.82×
05Swans (band)Music & Radio37.91×
06Nick DrakeMusic & Radio37.35×
07Violent FemmesMusic & Radio32.52×
08Albert HeijnShopping31.23×
09MorrisseyMusic & Radio30.01×
10Third Eye BlindMusic & Radio23.83×
11Alanis MorissetteMusic & Radio21.93×
12Eddie VedderMusic & Radio21.81×
13Wham!Music & Radio21.57×
14Talking HeadsMusic & Radio20.28×
15Adam AntMovies & TV20.13×
16Charlie's AngelsMovies & TV14.76×
17Stripes (film)Movies & TV12.27×
18Chris CornellMusic & Radio11.00×
19stevie nicksMusic & Radio10.99×
20Pet Shop BoysMusic & Radio9.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Smiths audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Smiths audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.12×
Design AffinityPREMIUM1.11×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Smiths audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Need for SecurityCONSERVATISM0.69×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Smiths over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-smiths-44906” · Methodology