Rascasse Audience Intelligence

The Time Audience in United Kingdom

The Time has an estimated audience of 5.5M people in United Kingdom.

#1among Soul in United Kingdom
#16among people in United Kingdom
#75in Music & Radio

The Time has an estimated audience of 5.5M people in United Kingdom. 49.6% are female, 50.4% are male, average age 44.7. Top affinities: Boy George, Wikipedia, Billy Idol, Orchestral Manoeuvres in the Dark, Wet Wet Wet.

By number of fans, The Time ranks #1 among the 73 objects in Soul in United Kingdom — 323.3× the group median.

Women make up 49.6% of the fan base, 7.5 percentage points fewer than the group average.

Compared with the other 72 objects in Soul, The Time fans stand out for their interest in Orchestral Manoeuvres in the Dark, Tony Bennett and Wet Wet Wet.

Top affinities include Orchestral Manoeuvres in the Dark, Tony Bennett, Wet Wet Wet, with strongest over-indexing on Orchestral Manoeuvres in the Dark (32.1× the country average).

Demographically, the The Time audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

The typical The Time fan in United Kingdom is balanced, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Orchestral Manoeuvres in the Dark.

Category: Music & Radio · Type: Person · Subtype: Soul

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United Kingdom
Gender
49.6%♀
50.4% male
Age
44.7
average years
Country rank
#1190
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Time fans

49.6% are female, 50.4% are male, average age 44.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for The Time audience in United Kingdom
MetricValue
Female49.6%
Male50.4%
Average age44.7
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the The Time audience in United Kingdom
Age bracketShare%
16-249%
25-349%
35-4421%
45-5442%
55+18%
Fig. 04

Worldwide distribution

49.4%

of the worldwide The Time audience comes from United Kingdom.

Worldwide audience distribution share by country for The Time
CountryShare
United Kingdom49.4%
Japan13.4%
United States7.0%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Time audience vs. the country average
#·InterestCategoryAffinity×
01Orchestral Manoeuvres in the DarkMusic & Radio32.10×
02Tony BennettMusic & Radio20.00×
03Wet Wet WetMusic & Radio19.67×
04Rewind FestivalMusic & Radio15.77×
05Billy IdolMusic & Radio13.51×
06Italo discoMusic & Radio9.84×
07Depeche ModeMusic & Radio9.72×
08Boy GeorgeMusic & Radio8.68×
09Charlie ChaplinMovies & TV8.39×
10Ringo StarrMusic & Radio7.64×
11Nicolas CageMovies & TV7.64×
12MadonnaMusic & Radio4.93×
13Sketch comedyMovies & TV4.20×
14WikipediaInternet & Social Media4.00×
15SatireLiterature3.12×
16Michael JacksonMusic & Radio2.97×
17Breaking newsMovies & TV2.20×
18EBayShopping2.09×
19HobbyHome & Garden2.03×
20EnergyHome & Garden1.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Time audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Time audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.40×
Early Adopter MentalityPOWER1.21×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Time audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Pet OwnershipJOY0.80×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in The Time over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/the-time-10024551” · Methodology