Rascasse Audience Intelligence

Toyota 4Runner Audience in United States

Toyota 4Runner has an estimated audience of 4.8M people in United States.

#48among Car type in United States
#23among Car Model in United States
#273in Cars & Mobility

The average Toyota 4Runner fan in United States is 37.3 years old, more male, and lives primarily in California.

By number of fans, Toyota 4Runner ranks #48 among the 1188 objects in Car type in United States.

Its fans are 1.8 years younger than the group average of 39.1.

Women make up 21.2% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Toyota 4Runner fans stand out for their interest in Compact sport utility vehicle, Jeep Cherokee and Honda Pilot.

Most fans live in California, Texas, Florida.

Top affinities include Compact sport utility vehicle, Toyota Land Cruiser, Toyota Tacoma, with strongest over-indexing on Compact sport utility vehicle (18.1× the country average).

Demographically, the Toyota 4Runner audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Toyota 4Runner fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Compact sport utility vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
21.2%♀
78.8% male
Age
37.3
average years
Country rank
#7001
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toyota 4Runner fans

21.2% are female, 78.8% are male, average age 37.3.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Toyota 4Runner audience in United States
MetricValue
Female21.2%
Male78.8%
Average age37.3
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Toyota 4Runner audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Toyota 4Runner audience comes from United States.

Worldwide audience distribution share by country for Toyota 4Runner
CountryShare
United States63.9%
Canada6.9%
Australia2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toyota 4Runner fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.84×
02North Dakota~20K1.63×
03West Virginia~40K1.57×
04Alaska~20K1.45×
05Wyoming~10K1.20×
06Oregon~70K1.19×
07Colorado~100K1.14×
08Hawaii~20K1.14×
09Montana~20K1.13×
10South Dakota~10K1.12×
11New Hampshire~20K1.10×
12Idaho~30K1.09×
13Oklahoma~60K1.08×
14Tennessee~100K1.06×
15Nebraska~30K1.06×
16Maine~20K1.06×
17Arizona~100K1.05×
18Kentucky~70K1.04×
19Missouri~90K1.01×
20Utah~50K1.01×
21Arkansas~40K1.01×
22Texas~300K1.00×
23Kansas~40K0.99×
24Washington~100K0.97×
25New Mexico~30K0.97×
26California~500K0.96×
27Pennsylvania~200K0.96×
28Delaware~10K0.96×
29Mississippi~40K0.93×
30Rhode Island~10K0.93×
31North Carolina~100K0.91×
32Indiana~90K0.91×
33Alabama~70K0.91×
34Connecticut~50K0.91×
35Nevada~40K0.91×
36Louisiana~60K0.90×
37Virginia~100K0.89×
38South Carolina~70K0.89×
39Iowa~40K0.89×
40Minnesota~70K0.87×
41Florida~300K0.86×
42Illinois~200K0.86×
43Ohio~100K0.86×
44Georgia~100K0.86×
45Wisconsin~70K0.86×
46Michigan~100K0.82×
47New Jersey~100K0.80×
48Massachusetts~80K0.80×
49New York~200K0.79×
50Maryland~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Toyota 4Runner, United States
0.79×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toyota 4Runner audience vs. the country average
#·InterestCategoryAffinity×
01Compact sport utility vehicleCars & Mobility18.10×
02Toyota Land CruiserCars & Mobility14.39×
03Toyota TacomaCars & Mobility14.04×
04Jeep CherokeeCars & Mobility13.85×
05Toyota HiluxCars & Mobility13.15×
06Toyota HighlanderCars & Mobility12.41×
07Chevrolet TahoeCars & Mobility11.60×
08Ford ExpeditionCars & Mobility10.36×
09Toyota TundraCars & Mobility10.04×
10Honda PilotCars & Mobility8.99×
11Ford BroncoCars & Mobility8.21×
12Jeep WranglerCars & Mobility7.24×
13Lewis HamiltonSports6.32×
14Automobile repair shopCars & Mobility5.37×
15Motorcycle helmetCars & Mobility5.33×
16Rolls-Royce Motor CarsCars & Mobility4.95×
17O'Reilly Auto PartsCars & Mobility4.02×
18Advance Auto PartsCars & Mobility3.82×
19Dump truckCars & Mobility3.50×
20AutoZoneCars & Mobility3.39×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toyota 4Runner audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toyota 4Runner audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Risk AppetiteTHRILL1.72×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toyota 4Runner audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
TraditionCONSERVATISM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toyota 4Runner over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/toyota-4runner-7603” · Methodology