Rascasse Audience Intelligence

Scott Mills Audience in United Kingdom

Scott Mills has an estimated audience of 3.5M people in United Kingdom.

#1among DJ in United Kingdom
#96among people in United Kingdom
#146in Music & Radio

The average Scott Mills fan in United Kingdom is 34.6 years old, balanced, and lives primarily in South East.

By number of fans, Scott Mills ranks #1 among the 473 objects in DJ in United Kingdom — 41.2× the group median.

Its fans are 3.5 years younger than the group average of 38.1.

Women make up 48.9% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 472 objects in DJ, Scott Mills fans stand out for their interest in Charli XCX, BBC Radio 1 and Jennifer Aniston.

Interest is seasonal: March, April and July account for 70% of the year's searches, February is the quietest month.

Most fans live in South East, East of England, West Midlands.

Top affinities include Charli XCX, BBC Radio 1, Jennifer Aniston, with strongest over-indexing on Charli XCX (4.54× the country average).

Demographically, the Scott Mills audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

The typical Scott Mills fan in United Kingdom is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: DJ

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United Kingdom
Gender
48.9%♀
51.1% male
Age
34.6
average years
Country rank
#2186
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Scott Mills fans

48.9% are female, 51.1% are male, average age 34.6.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Scott Mills audience in United Kingdom
MetricValue
Female48.9%
Male51.1%
Average age34.6
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Scott Mills audience in United Kingdom
Age bracketShare%
16-2424%
25-3432%
35-4422%
45-5416%
55+6%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Scott Mills audience comes from United Kingdom.

Worldwide audience distribution share by country for Scott Mills
CountryShare
United Kingdom98.0%
United States1.7%
Greece0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Scott Mills fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Wales~200K1.29×
02West Midlands~400K1.22×
03East of England~400K1.21×
04Yorkshire and the Humber~300K1.21×
05South East~500K0.99×
06South West~300K0.97×
07North East~100K0.96×
08Scotland~300K0.94×
09East Midlands~200K0.88×
10Northern Ireland~80K0.78×
11North West~200K0.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Scott Mills audience vs. the country average
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio4.54×
02BBC Radio 1Music & Radio4.53×
03Jennifer AnistonMovies & TV3.33×
04CiderFood & Beverages2.88×
05Katy PerryMusic & Radio2.76×
064K resolutionTechnology & Electronics2.74×
07Apple MusicMusic & Radio2.43×
08ShakiraMusic & Radio2.32×
09EnergyHome & Garden1.88×
10Barack ObamaPolitics & Society1.85×
11Life insuranceBusiness & Career1.82×
12EBayShopping1.80×
13Britney SpearsMusic & Radio1.78×
14Fast foodFood & Beverages1.76×
15Burger KingFood & Beverages1.76×
16Breaking newsMovies & TV1.71×
17Documentary moviesMovies & TV1.67×
18CineworldMovies & TV1.59×
19PodcastMusic & Radio1.55×
20Comedy moviesMovies & TV1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Scott Mills audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Scott Mills audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.30×
SpiritualityBALANCE1.12×
IndividualismJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Scott Mills audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Risk AppetiteTHRILL0.60×
Family OrientationCONSERVATISM0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Scott Mills over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/scott-mills-238140” · Methodology