Rascasse Audience Intelligence

Dries van Noten Target Market in United States

Dries van Noten has an estimated audience of 1.5M people in United States.

#12among Fashion designer in United States
#1960among brands in United States#785in Fashion & Accessoires

The average Dries van Noten fan in United States is 29.4 years old, more female, and lives primarily in New York.

By number of fans, Dries van Noten ranks #11 among the 333 objects in Fashion designer in United States — 4.6× the group median.

Its fans are 10.3 years younger than the group average of 39.7.

Most fans live in New York, California, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
65.0%♀
35.0% male
Age
29.4
average years
Country rank
#17567
among all objects in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dries van Noten

65.0% are female, 35.0% are male, average age 29.4.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Dries van Noten audience in United States
MetricValue
Female65.0%
Male35.0%
Average age29.4
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Dries van Noten audience in United States
Age bracketShare%
16-2451%
25-3423%
35-4412%
45-549%
55+6%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Dries van Noten audience comes from United States.

Worldwide audience distribution share by country for Dries van Noten
CountryShare
United States22.9%
China19.7%
Japan18.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dries van Noten customers by region in United States
#RegionReachAffinity×
01New York~500K5.49×
02Washington, District of Columbia~10K3.07×
03California~500K2.68×
04Massachusetts~60K1.84×
05New Jersey~70K1.78×
06Connecticut~20K1.49×
07Washington~50K1.44×
08Maryland~40K1.40×
09Illinois~70K1.26×
10Georgia~60K1.21×
11Rhode Island~6K1.20×
12Virginia~40K1.13×
13Oregon~20K1.11×
14Hawaii~7K1.09×
15Pennsylvania~60K1.04×
16Vermont~3K1.04×
17Florida~100K1.03×
18Delaware~5K1.03×
19Texas~100K1.01×
20Colorado~30K0.98×
21Nevada~10K0.97×
22Louisiana~20K0.92×
23Maine~6K0.90×
24Alaska~3K0.85×
25North Carolina~40K0.83×
26North Dakota~3K0.83×
27Arizona~30K0.82×
28New Mexico~8K0.82×
29South Dakota~3K0.82×
30New Hampshire~5K0.80×
31Montana~4K0.79×
32Michigan~40K0.78×
33Minnesota~20K0.77×
34Tennessee~20K0.75×
35Utah~10K0.75×
36South Carolina~20K0.74×
37West Virginia~6K0.74×
38Missouri~20K0.72×
39Idaho~6K0.72×
40Mississippi~9K0.68×
41Nebraska~6K0.68×
42Arkansas~9K0.67×
43Alabama~10K0.65×
44Oklahoma~10K0.65×
45Kansas~9K0.65×
46Ohio~30K0.63×
47Kentucky~10K0.62×
48Iowa~9K0.62×
49Indiana~20K0.61×
50Wisconsin~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Dries van Noten, United States
0.61×1.00×5.49×
Appendix

Explore more audiences

More Fashion designer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dries van Noten over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dries-van-noten-4030” · Methodology