Rascasse Audience Intelligence

Huda Beauty Target Market in United States

Huda Beauty has an estimated audience of 6.3M people in United States.

#25among Cosmetics in United States
#606among brands in United States#123in Beauty & Wellness

The average Huda Beauty fan in United States is 29.9 years old, more female, and lives primarily in California.

By number of fans, Huda Beauty ranks #25 among the 185 objects in Cosmetics in United States — 3.3× the group median.

Its fans are 4.1 years younger than the group average of 34.0.

Women make up 87.2% of the fan base, 6.2 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Huda Beauty fans stand out for their interest in Energy, College football and Parent.

Interest is seasonal: January, November and December account for 41% of the year's searches, April is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Energy, College football, Parent, with strongest over-indexing on Energy (4.1× the country average).

Demographically, the Huda Beauty audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical Huda Beauty fan in United States is more female, around 29.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Energy.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.3M
in United States
Gender
87.2%♀
12.8% male
Age
29.9
average years
Country rank
#5576
among all objects in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Huda Beauty

87.2% are female, 12.8% are male, average age 29.9.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Huda Beauty audience in United States
MetricValue
Female87.2%
Male12.8%
Average age29.9
Estimated audience size6.3M
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Huda Beauty audience in United States
Age bracketShare%
16-2446%
25-3425%
35-4414%
45-5410%
55+4%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Huda Beauty audience comes from United States.

Worldwide audience distribution share by country for Huda Beauty
CountryShare
United States24.0%
United Kingdom7.8%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Huda Beauty customers by region in United States
#RegionReachAffinity×
01California~1.5M1.94×
02New York~700K1.86×
03New Jersey~300K1.68×
04Texas~700K1.64×
05Michigan~300K1.64×
06Illinois~400K1.57×
07Virginia~200K1.42×
08Maryland~200K1.37×
09Arizona~200K1.28×
10Nevada~80K1.27×
11Florida~500K1.25×
12Washington~200K1.19×
13Georgia~200K1.16×
14New Mexico~50K1.16×
15Massachusetts~200K1.14×
16Connecticut~80K1.14×
17Louisiana~90K1.09×
18Washington, District of Columbia~10K1.06×
19Delaware~20K1.04×
20Pennsylvania~200K0.99×
21North Carolina~200K0.99×
22Minnesota~100K0.98×
23Tennessee~100K0.96×
24Oregon~80K0.95×
25Rhode Island~20K0.93×
26Mississippi~50K0.91×
27Colorado~100K0.90×
28Alabama~80K0.90×
29Oklahoma~70K0.88×
30Kentucky~70K0.87×
31Ohio~200K0.86×
32Utah~50K0.85×
33Nebraska~30K0.85×
34Arkansas~50K0.84×
35Kansas~50K0.84×
36Indiana~100K0.81×
37Idaho~30K0.80×
38Hawaii~20K0.79×
39Missouri~90K0.78×
40West Virginia~30K0.77×
41South Carolina~80K0.76×
42North Dakota~10K0.76×
43Wisconsin~80K0.75×
44Alaska~10K0.71×
45New Hampshire~20K0.68×
46South Dakota~10K0.68×
47Maine~20K0.67×
48Iowa~40K0.66×
49Vermont~8K0.62×
50Montana~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Huda Beauty, United States
0.60×1.00×1.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Huda Beauty audience vs. the country average
#·InterestCategoryAffinity×
01EnergyHome & Garden4.10×
02College footballSports3.96×
03ParentKids & Family3.66×
04WildlifeTravel & Leisure3.59×
05Popular musicMusic & Radio3.52×
06CelebrityMovies & TV3.34×
07AdventureTravel & Leisure3.07×
08SportsSports2.86×
09EntertainmentMovies & TV2.85×
10MusicBusiness & Career2.81×
11Arts and musicArts & Culture2.75×
12MoviesMovies & TV2.57×
13Live eventsMusic & Radio2.57×
14Food and drinkFood & Beverages2.55×
15FoodFood & Beverages2.52×
16PetsPets & Animals2.46×
17ReadingLiterature2.45×
18Outdoor recreationSports2.45×
19Consumer electronicsTechnology & Electronics2.39×
20GamesGames2.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Huda Beauty audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Huda Beauty audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.76×
ExtroversionTHRILL1.56×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Huda Beauty audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.05×
Risk AppetiteTHRILL0.13×
Social Media UsageJOY0.16×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Huda Beauty over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/huda-beauty-18800” · Methodology