Rascasse Audience Intelligence

La Marca Prosecco Target Market in United States

La Marca Prosecco has an estimated audience of 418K people in United States.

#45among Wine in United States
#4521among brands in United States#2185in Food & Beverages

The average La Marca Prosecco fan in United States is 35.0 years old, balanced, and lives primarily in California.

By number of fans, La Marca Prosecco ranks #43 among the 327 objects in Wine in United States — 1.3× the group median.

Its fans are 7.4 years younger than the group average of 42.4.

Women make up 50.8% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 326 objects in Wine, La Marca Prosecco fans stand out for their interest in Engelbert Humperdinck (singer), Snoqualmie Casino and BK.

Interest is seasonal: May, November and December account for 36% of the year's searches, February is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Engelbert Humperdinck (singer), Snoqualmie Casino, BK, with strongest over-indexing on Engelbert Humperdinck (singer) (690.61× the country average).

Demographically, the La Marca Prosecco audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Sustainability.

The typical La Marca Prosecco fan in United States is balanced, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Engelbert Humperdinck (singer).

Category: Food & Beverages · Type: Brand · Subtype: Wine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
418K
in United States
Gender
50.8%♀
49.2% male
Age
35.0
average years
Country rank
#40782
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of La Marca Prosecco

50.8% are female, 49.2% are male, average age 35.0.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for La Marca Prosecco audience in United States
MetricValue
Female50.8%
Male49.2%
Average age35.0
Estimated audience size418K
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the La Marca Prosecco audience in United States
Age bracketShare%
16-2428%
25-3427%
35-4419%
45-5418%
55+9%
Fig. 04

Worldwide distribution

58.8%

of the worldwide La Marca Prosecco audience comes from United States.

Worldwide audience distribution share by country for La Marca Prosecco
CountryShare
United States58.8%
Italy5.2%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

La Marca Prosecco customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.84×
02Mississippi~6K1.70×
03Massachusetts~10K1.59×
04Washington, District of Columbia~1K1.55×
05Rhode Island~2K1.50×
06New York~40K1.49×
07Connecticut~7K1.48×
08Florida~40K1.46×
09Maryland~10K1.42×
10Georgia~20K1.35×
11South Carolina~9K1.33×
12Louisiana~8K1.30×
13Delaware~1K1.20×
14New Hampshire~2K1.19×
15Texas~30K1.18×
16North Carolina~20K1.18×
17Alabama~7K1.18×
18Tennessee~10K1.14×
19Pennsylvania~20K1.12×
20California~50K1.10×
21Nevada~4K1.10×
22Illinois~20K1.07×
23Arkansas~4K1.02×
24Virginia~10K1.01×
25Hawaii~2K1.01×
26Kentucky~6K0.98×
27Colorado~7K0.96×
28Minnesota~7K0.93×
29Maine~2K0.91×
30Vermont<1K0.91×
31Arizona~8K0.87×
32Kansas~3K0.86×
33Oklahoma~4K0.81×
34Alaska<1K0.80×
35Michigan~10K0.79×
36Missouri~6K0.77×
37Washington~7K0.75×
38Ohio~10K0.74×
39Montana<1K0.74×
40North Dakota<1K0.72×
41Indiana~6K0.70×
42South Dakota<1K0.70×
43Nebraska~2K0.68×
44Idaho~2K0.66×
45West Virginia~1K0.66×
46Iowa~3K0.65×
47Wisconsin~5K0.63×
48Oregon~3K0.63×
49Utah~3K0.63×
50New Mexico~2K0.63×
Fig. 06

Affinity by region

Affinity by region — La Marca Prosecco, United States
0.63×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the La Marca Prosecco audience vs. the country average
#·InterestCategoryAffinity×
01Engelbert Humperdinck (singer)Music & Radio690.61×
02Snoqualmie CasinoGames488.53×
03BKMusic & Radio404.88×
04Emerald Queen CasinoPOI359.05×
05PixoteMusic & Radio203.01×
06BollingerFood & Beverages136.62×
07Wine LoversFood & Beverages84.58×
08rose wineFood & Beverages76.98×
09Ruinart (Champagne)Food & Beverages73.52×
10Cava (Spanish wine)Food & Beverages53.77×
11Kenny SmithSports50.12×
12Reggie MillerSports48.50×
13Decanter (magazine)Food & Beverages36.55×
14AsteroidMusic & Radio26.01×
15ProseccoFood & Beverages24.95×
16Veuve ClicquotFood & Beverages23.02×
17Au (mobile phone company)Technology & Electronics20.00×
18Dumb and DumberMovies & TV19.89×
19Malcolm XPolitics & Society15.43×
20Wine cellarFood & Beverages14.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the La Marca Prosecco audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the La Marca Prosecco audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.06×
SustainabilityBALANCE1.91×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the La Marca Prosecco audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
ExtroversionTHRILL0.75×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in La Marca Prosecco over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/la-marca-prosecco-222335” · Methodology