Rascasse Audience Intelligence

Oanda Corporation Target Market in United States

Oanda Corporation has an estimated audience of 330K people in United States.

#2among Foreign exchange company in United States
#5100among brands in United States#2896in Business & Career

The average Oanda Corporation fan in United States is 34.4 years old, more male, and lives primarily in California.

By number of fans, Oanda Corporation ranks #2 among the 7 objects in Foreign exchange company in United States — 44.3× the group median.

Its fans are 2.0 years younger than the group average of 36.4.

Women make up 33.7% of the fan base, 8.3 percentage points fewer than the group average.

Compared with the other 6 objects in Foreign exchange company, Oanda Corporation fans stand out for their interest in Interactive Brokers, Eredivisie and Day trader.

Most fans live in California, Florida, New York.

Top affinities include CME Group, Derivative (finance), Commodity market, with strongest over-indexing on CME Group (124.67× the country average).

Demographically, the Oanda Corporation audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Oanda Corporation fan in United States is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for CME Group.

Category: Business & Career · Type: Brand · Subtype: Foreign exchange company

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
330K
in United States
Gender
33.7%♀
66.3% male
Age
34.4
average years
Country rank
#46245
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Oanda Corporation

33.7% are female, 66.3% are male, average age 34.4.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Oanda Corporation audience in United States
MetricValue
Female33.7%
Male66.3%
Average age34.4
Estimated audience size330K
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Oanda Corporation audience in United States
Age bracketShare%
16-2437%
25-3419%
35-4416%
45-5416%
55+12%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Oanda Corporation audience comes from United States.

Worldwide audience distribution share by country for Oanda Corporation
CountryShare
Japan15.2%
Germany12.7%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oanda Corporation customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K3.17×
02Virginia~20K1.78×
03New York~40K1.77×
04Florida~40K1.73×
05Hawaii~2K1.48×
06New Jersey~10K1.39×
07Georgia~20K1.38×
08Massachusetts~10K1.37×
09Maryland~8K1.32×
10California~50K1.27×
11Texas~30K1.26×
12Wyoming<1K1.25×
13Connecticut~4K1.23×
14Rhode Island~1K1.18×
15Illinois~10K1.15×
16Nevada~4K1.12×
17Washington~8K1.07×
18North Carolina~10K1.05×
19Colorado~6K1.04×
20Alaska<1K1.01×
21New Hampshire~1K1.00×
22Arizona~7K0.95×
23Utah~3K0.95×
24Delaware<1K0.94×
25South Carolina~5K0.88×
26Tennessee~6K0.86×
27North Dakota<1K0.85×
28Louisiana~4K0.84×
29Oregon~3K0.84×
30Wisconsin~5K0.83×
31Idaho~2K0.83×
32South Dakota<1K0.83×
33Missouri~5K0.82×
34Minnesota~5K0.82×
35Michigan~8K0.81×
36Montana<1K0.81×
37Kansas~2K0.80×
38Maine~1K0.80×
39Nebraska~2K0.78×
40Pennsylvania~10K0.77×
41Indiana~5K0.77×
42Oklahoma~3K0.77×
43West Virginia~1K0.75×
44New Mexico~2K0.74×
45Alabama~4K0.73×
46Mississippi~2K0.73×
47Arkansas~2K0.72×
48Iowa~2K0.71×
49Ohio~8K0.70×
50Kentucky~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Oanda Corporation, United States
0.66×1.00×3.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oanda Corporation audience vs. the country average
#·InterestCategoryAffinity×
01CME GroupBusiness & Career124.67×
02Derivative (finance)Business & Career76.26×
03Commodity marketBusiness & Career69.25×
04Interactive BrokersBusiness & Career45.54×
05EredivisieSports43.06×
06Day traderBusiness & Career25.77×
07Forex FactoryBusiness & Career25.24×
08forex traderBusiness & Career24.29×
09Wawa Inc.Shopping22.27×
10Block chain (database)Technology & Electronics21.88×
11Exchange-traded fundBusiness & Career21.45×
12Forex Online TradingBusiness & Career20.00×
13Sean BeanMovies & TV17.64×
14CryptocurrencyTechnology & Electronics12.60×
15European Wax CenterBeauty & Wellness11.67×
16Passive incomeBusiness & Career10.31×
17Time managementBusiness & Career9.43×
18E-TradeBusiness & Career7.80×
19Motivational speakingBusiness & Career5.50×
20InnovationBusiness & Career4.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oanda Corporation audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oanda Corporation audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.42×
Career OrientationPOWER1.90×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oanda Corporation audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
CreativityOPEN0.63×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oanda Corporation over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/oanda-corporation-100749” · Methodology