Rascasse Audience Intelligence

Petco Target Market in United States

Petco has an estimated audience of 32.2M people in United States.

#1among Pet shop in United States
#94among brands in United States#45in Shopping

The average Petco fan in United States is 39.1 years old, more female, and lives primarily in California.

By number of fans, Petco ranks #1 among the 23 objects in Pet shop in United States — 388.3× the group median.

Women make up 63.3% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 22 objects in Pet shop, Petco fans stand out for their interest in Bernese Mountain Dog, Shelter Dogs and Miniature Schnauzer.

Most fans live in California, Texas, New York.

Top affinities include Bernese Mountain Dog, Shelter Dogs, Miniature Schnauzer, with strongest over-indexing on Bernese Mountain Dog (5.21× the country average).

Demographically, the Petco audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Indulgence.

The typical Petco fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Bernese Mountain Dog.

Category: Shopping · Type: Brand · Subtype: Pet shop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
32.2M
in United States
Gender
63.3%♀
36.7% male
Age
39.1
average years
Country rank
#809
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Petco

63.3% are female, 36.7% are male, average age 39.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Petco audience in United States
MetricValue
Female63.3%
Male36.7%
Average age39.1
Estimated audience size32.2M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Petco audience in United States
Age bracketShare%
16-2425%
25-3419%
35-4417%
45-5419%
55+21%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Petco audience comes from United States.

Worldwide audience distribution share by country for Petco
CountryShare
United States87.1%
Mexico6.2%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Petco customers by region in United States
#RegionReachAffinity×
01Hawaii~300K1.84×
02Rhode Island~200K1.51×
03Connecticut~500K1.44×
04Oregon~600K1.40×
05Idaho~200K1.35×
06Washington~1M1.34×
07Alaska~90K1.32×
08Colorado~700K1.31×
09California~5M1.28×
10New Hampshire~200K1.27×
11Utah~400K1.18×
12Massachusetts~800K1.13×
13Missouri~700K1.10×
14Wyoming~60K1.09×
15Texas~2.5M1.08×
16Maine~100K1.08×
17Kansas~300K1.06×
18Nebraska~200K1.05×
19Delaware~100K1.05×
20Maryland~600K1.04×
21Montana~100K1.04×
22New York~2M1.03×
23Louisiana~500K1.03×
24Nevada~300K1.02×
25North Dakota~70K0.99×
26Arkansas~300K0.98×
27Pennsylvania~1M0.97×
28Arizona~700K0.97×
29South Carolina~500K0.96×
30Virginia~800K0.95×
31Wisconsin~500K0.94×
32Minnesota~500K0.94×
33Oklahoma~400K0.94×
34New Mexico~200K0.94×
35Illinois~1M0.93×
36New Jersey~800K0.90×
37Florida~2M0.89×
38West Virginia~200K0.89×
39Vermont~50K0.88×
40Iowa~300K0.82×
41Tennessee~500K0.78×
42North Carolina~800K0.76×
43Mississippi~200K0.68×
44South Dakota~60K0.68×
45Georgia~700K0.66×
46Indiana~400K0.64×
47Michigan~600K0.63×
48Ohio~700K0.62×
49Alabama~300K0.59×
50Kentucky~200K0.51×
Fig. 06

Affinity by region

Affinity by region — Petco, United States
0.51×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Petco audience vs. the country average
#·InterestCategoryAffinity×
01Bernese Mountain DogPets & Animals5.21×
02Shelter DogsPets & Animals4.27×
03Miniature SchnauzerPets & Animals3.85×
04Rescue dogPets & Animals3.66×
05BeaglePets & Animals3.35×
06Siamese catPets & Animals3.31×
07Border ColliePets & Animals3.28×
08Siberian HuskyPets & Animals3.18×
09Boxer (dog)Pets & Animals3.02×
10Shih TzuPets & Animals2.92×
11Pet storePets & Animals2.86×
12Maltese (dog)Pets & Animals2.84×
13Labrador RetrieverPets & Animals2.65×
14Dog harnessPets & Animals2.53×
15Dog healthPets & Animals2.48×
16PugPets & Animals2.48×
17Dog loversPets & Animals2.45×
18Pit bullPets & Animals2.33×
19Dog collarPets & Animals2.14×
20Pet foodPets & Animals1.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Petco audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Petco audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.00×
IndulgenceJOY1.20×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Petco audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Petco over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/petco-6287” · Methodology