Rascasse Audience Intelligence

Garmin Forerunner Target Market in United States

Garmin Forerunner has an estimated audience of 508K people in United States.

#13among Smart devices in United States
#4006among brands in United States#1039in Technology & Electronics

The average Garmin Forerunner fan in United States is 42.5 years old, balanced, and lives primarily in California.

By number of fans, Garmin Forerunner ranks #14 among the 27 objects in Smart devices in United States.

Its fans are 3.2 years older than the group average of 39.3.

Compared with the other 26 objects in Smart devices, Garmin Forerunner fans stand out for their interest in GSMArena.com, Rojos del Municipal and Make Up First School of Makeup Artistry.

Most fans live in California, Texas, New York.

Top affinities include GSMArena.com, Rojos del Municipal, Make Up First School of Makeup Artistry, with strongest over-indexing on GSMArena.com (117.83× the country average).

Demographically, the Garmin Forerunner audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.

The typical Garmin Forerunner fan in United States is balanced, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for GSMArena.com.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
508K
in United States
Gender
48.4%♀
51.6% male
Age
42.5
average years
Country rank
#36400
among all objects in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Garmin Forerunner

48.4% are female, 51.6% are male, average age 42.5.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Garmin Forerunner audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.5
Estimated audience size508K
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Garmin Forerunner audience in United States
Age bracketShare%
16-2415%
25-3416%
35-4420%
45-5422%
55+26%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Garmin Forerunner audience comes from United States.

Worldwide audience distribution share by country for Garmin Forerunner
CountryShare
United States11.0%
Germany10.9%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Garmin Forerunner customers by region in United States
#RegionReachAffinity×
01Massachusetts~10K1.33×
02Colorado~10K1.30×
03Vermont~1K1.29×
04Hawaii~3K1.24×
05Washington, District of Columbia~1K1.21×
06Washington~10K1.19×
07Montana~2K1.17×
08Utah~6K1.16×
09Maine~2K1.16×
10New Hampshire~2K1.16×
11Alaska~1K1.15×
12Virginia~10K1.13×
13Oregon~7K1.09×
14Iowa~5K1.09×
15Kansas~5K1.09×
16Minnesota~9K1.07×
17California~60K1.06×
18Texas~40K1.05×
19Idaho~3K1.02×
20New York~30K1.01×
21Wisconsin~9K1.01×
22Connecticut~6K1.01×
23North Carolina~20K1.00×
24Illinois~20K0.99×
25Tennessee~10K0.97×
26Nebraska~3K0.97×
27Arkansas~4K0.96×
28Pennsylvania~20K0.95×
29New Jersey~10K0.94×
30South Carolina~8K0.94×
31Alabama~7K0.94×
32Oklahoma~6K0.94×
33Rhode Island~2K0.94×
34Georgia~20K0.93×
35Kentucky~6K0.93×
36North Dakota~1K0.93×
37Indiana~9K0.89×
38South Dakota~1K0.89×
39Michigan~10K0.88×
40Missouri~8K0.88×
41Delaware~1K0.88×
42Maryland~8K0.87×
43West Virginia~2K0.87×
44New Mexico~3K0.86×
45Ohio~20K0.85×
46Florida~30K0.84×
47Mississippi~4K0.83×
48Louisiana~6K0.82×
49Arizona~9K0.78×
50Nevada~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Garmin Forerunner, United States
0.70×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Garmin Forerunner audience vs. the country average
#·InterestCategoryAffinity×
01GSMArena.comTechnology & Electronics117.83×
02Rojos del MunicipalSports113.25×
03Make Up First School of Makeup ArtistryBeauty & Wellness91.11×
04Smart ShoppingShopping82.64×
05RibenaFood & Beverages68.93×
06Governorates of KuwaitTravel & Leisure49.62×
07Ultra-triathlonSports45.59×
08New York Road RunnersPolitics & Society44.48×
09Escape from Alcatraz (triathlon)Sports43.31×
10University of BaghdadBusiness & Career25.29×
11Kuwait CityTravel & Leisure22.70×
12BaghdadTravel & Leisure22.50×
13KarbalaTravel & Leisure19.62×
14Damian LillardSports18.13×
15Chrono24Shopping15.04×
16Gulf ArabicTravel & Leisure10.83×
17GarminTechnology & Electronics10.57×
18IS (Infinite Stratos)Literature8.74×
19Portland Trail BlazersSports4.90×
20Oura RingHealth4.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Garmin Forerunner audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Garmin Forerunner audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.83×
Sports ActivityPOWER2.56×
MindfulnessBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Garmin Forerunner audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
SustainabilityBALANCE1.07×
CreativityOPEN1.07×
0×1.00× baseline2×
Appendix

Explore more audiences

More Smart devices audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Garmin Forerunner over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/garmin-forerunner-9215” · Methodology