Rascasse Audience Intelligence

Led Zeppelin Audience in United States

Led Zeppelin has an estimated audience of 3.8M people in United States.

#16among Rock in United States#1017among people in United States#715in Music & Radio

The average Led Zeppelin fan in United States is 42.4 years old, more male, and lives primarily in California.

By number of fans, Led Zeppelin ranks #16 among the 1299 objects in Rock in United States — 1.8× the group median.

Women make up 41.1% of the fan base, 4.1 percentage points fewer than the group average.

Compared with the other 1298 objects in Rock, Led Zeppelin fans stand out for their interest in John Bonham, Robert Plant and Guitarist (magazine).

Most fans live in California, Florida, New York.

Top affinities include John Bonham, Robert Plant, Guitarist (magazine), with strongest over-indexing on John Bonham (20.14× the country average).

Demographically, the Led Zeppelin audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Tradition, Design Affinity.

The typical Led Zeppelin fan in United States is more male, around 42.4 years old, with strong Tradition tendencies and a notable affinity for John Bonham.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
41.1%♀
58.9% male
Age
42.4
average years
Country rank
#8392
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Led Zeppelin fans

41.1% are female, 58.9% are male, average age 42.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Led Zeppelin audience in United States
MetricValue
Female41.1%
Male58.9%
Average age42.4
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Led Zeppelin audience in United States
Age bracketShare%
16-2420%
25-3414%
35-4414%
45-5423%
55+28%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Led Zeppelin audience comes from United States.

Worldwide audience distribution share by country for Led Zeppelin
CountryShare
United States27.4%
Brazil8.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Led Zeppelin fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.29×
02Vermont~9K1.22×
03Connecticut~50K1.20×
04Pennsylvania~200K1.19×
05Maine~20K1.17×
06Massachusetts~90K1.16×
07Oregon~60K1.16×
08Ohio~200K1.14×
09Rhode Island~10K1.12×
10Illinois~200K1.10×
11Missouri~80K1.10×
12Wisconsin~70K1.09×
13Colorado~70K1.09×
14Montana~10K1.09×
15Michigan~100K1.08×
16Minnesota~70K1.08×
17Kentucky~50K1.08×
18Washington~90K1.07×
19Oklahoma~50K1.05×
20Indiana~80K1.04×
21West Virginia~20K1.04×
22Kansas~30K1.02×
23New Mexico~20K1.02×
24California~400K1.01×
25New Jersey~100K0.99×
26Tennessee~80K0.99×
27Iowa~40K0.99×
28New York~200K0.98×
29Idaho~20K0.98×
30Arizona~80K0.97×
31Utah~40K0.97×
32Arkansas~30K0.97×
33Florida~200K0.95×
34Alaska~8K0.94×
35North Carolina~100K0.93×
36Louisiana~50K0.92×
37Nebraska~20K0.92×
38Wyoming~6K0.92×
39Delaware~10K0.91×
40Virginia~90K0.90×
41Nevada~30K0.90×
42South Dakota~9K0.90×
43North Dakota~8K0.89×
44South Carolina~50K0.88×
45Maryland~60K0.87×
46Texas~200K0.85×
47Alabama~50K0.83×
48Georgia~100K0.82×
49Hawaii~10K0.79×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Led Zeppelin, United States
0.75×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Led Zeppelin audience vs. the country average
#·InterestCategoryAffinity×
01John BonhamMusic & Radio20.14×
02Robert PlantMusic & Radio14.18×
03Guitarist (magazine)Music & Radio10.73×
04Ace FrehleyMusic & Radio9.00×
05Classic rockMusic & Radio7.64×
06Little CaesarMusic & Radio6.49×
07HeartMusic & Radio5.59×
08ABCMusic & Radio5.56×
09AvatarMusic & Radio5.44×
10Guitar amplifierMusic & Radio5.24×
11CleverMusic & Radio3.96×
12Blues musicMusic & Radio2.89×
13Heavy metal musicMusic & Radio2.66×
14Rock and rollMusic & Radio2.45×
15Rock musicMusic & Radio1.87×
16SupermanMovies & TV1.80×
17Online shoppingShopping1.75×
18BusinessBusiness & Career1.66×
19CultureLiterature1.65×
20FamilyKids & Family1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Led Zeppelin audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Led Zeppelin audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
Design AffinityPREMIUM1.71×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Led Zeppelin audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Convenience OrientationPREMIUM0.84×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Led Zeppelin over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/led-zeppelin-16460” · Methodology