Rascasse Audience Intelligence

James Bond Viewer Demographics in Germany

James Bond has an estimated audience of 2.1M people in Germany.

#5among Action in Germany
#81among movies & series in Germany
#268in Movies & TV

The average James Bond fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, James Bond ranks #5 among the 207 objects in Action in Germany — 9.4× the group median.

Its fans are 3.2 years older than the group average of 38.5.

Women make up 33.7% of the fan base, 10.4 percentage points fewer than the group average.

Compared with the other 206 objects in Action, James Bond fans stand out for their interest in MeUndies, Hell on Wheels (TV series) and Rami Malek.

Interest is seasonal: September, October and December account for 44% of the year's searches, May is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include MeUndies, Hell on Wheels (TV series), Rami Malek, with strongest over-indexing on MeUndies (71.65× the country average).

Demographically, the James Bond audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

The typical James Bond fan in Germany is more male, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for MeUndies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
33.7%♀
66.3% male
Age
41.7
average years
Country rank
#3183
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of James Bond viewers

33.7% are female, 66.3% are male, average age 41.7.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for James Bond audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age41.7
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the James Bond audience in Germany
Age bracketShare%
16-2414%
25-3416%
35-4423%
45-5428%
55+19%
Fig. 04

Worldwide distribution

8.9%

of the worldwide James Bond audience comes from Germany.

Worldwide audience distribution share by country for James Bond
CountryShare
United States16.4%
United Kingdom9.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

James Bond fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.16×
02Baden-Württemberg~300K1.12×
03Nordrhein-Westfalen~500K1.10×
04Berlin~100K1.07×
05Hessen~200K1.06×
06Niedersachsen~200K1.05×
07Hamburg~50K1.05×
08Rheinland-Pfalz~100K1.04×
09Schleswig-Holstein~80K1.02×
10Sachsen~100K0.97×
11Saarland~30K0.97×
12Brandenburg~60K0.92×
13Thüringen~50K0.91×
14Bremen~20K0.89×
15Mecklenburg-Vorpommern~30K0.85×
16Sachsen-Anhalt~50K0.84×
Fig. 06

Affinity by region

Affinity by region — James Bond, Germany
0.84×1.00×1.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the James Bond audience vs. the country average
#·InterestCategoryAffinity×
01MeUndiesFashion & Accessoires71.65×
02Hell on Wheels (TV series)Movies & TV44.21×
03Rami MalekMovies & TV22.94×
04Spectre (2015 film)Movies & TV22.80×
05Ian FlemingLiterature21.91×
06Goldfinger (film)Movies & TV20.60×
07Timothy DaltonMovies & TV19.59×
08James Bond 007 (1998 video game)Games18.52×
09Daniel CraigMovies & TV17.07×
10Blue Is the Warmest ColourMovies & TV16.96×
11Casino RoyaleMovies & TV16.39×
12Erin Brockovich (film)Movies & TV13.63×
13The NeverEnding Story (film)Movies & TV11.78×
14Masha and the BearMovies & TV10.99×
15It (novel)Literature9.68×
16Mission: Impossible (film series)Movies & TV7.32×
17Bruce WillisMovies & TV4.27×
18TagesschauMovies & TV2.58×
19BarbieMovies & TV2.20×
20Online shoppingShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the James Bond audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the James Bond audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.49×
PatriotismCONSERVATISM1.48×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the James Bond audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

See James Bond audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in James Bond over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/james-bond-1682” · Methodology