Rascasse Audience Intelligence

Spider-Man Viewer Demographics in Germany

Spider-Man has an estimated audience of 3.1M people in Germany.

#2among Animation in Germany
#44among movies & series in Germany
#164in Movies & TV

The average Spider-Man fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Spider-Man ranks #3 among the 836 objects in Animation in Germany — 8.2× the group median.

Its fans are 5.2 years younger than the group average of 35.8.

Women make up 50.0% of the fan base, 5.6 percentage points fewer than the group average.

Compared with the other 835 objects in Animation, Spider-Man fans stand out for their interest in Saga (comic book), Superman (TV series) and Dungeons & Dragons (TV series).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Saga (comic book), Superman (TV series), Dungeons & Dragons (TV series), with strongest over-indexing on Saga (comic book) (13.96× the country average).

Demographically, the Spider-Man audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

The typical Spider-Man fan in Germany is balanced, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Saga (comic book).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.1M
in Germany
Gender
50.0%♀
50.0% male
Age
30.6
average years
Country rank
#2129
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+259%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spider-Man viewers

50.0% are female, 50.0% are male, average age 30.6.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Spider-Man audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age30.6
Estimated audience size3.1M
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Spider-Man audience in Germany
Age bracketShare%
16-2443%
25-3424%
35-4418%
45-5411%
55+4%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Spider-Man audience comes from Germany.

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States25.6%
India6.6%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spider-Man fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.22×
02Bremen~30K1.13×
03Rheinland-Pfalz~200K1.09×
04Berlin~100K1.08×
05Niedersachsen~300K1.07×
06Hessen~300K1.07×
07Hamburg~70K1.03×
08Baden-Württemberg~400K1.01×
09Schleswig-Holstein~100K1.01×
10Saarland~40K1.01×
11Bayern~500K0.96×
12Thüringen~70K0.91×
13Brandenburg~90K0.89×
14Sachsen~100K0.86×
15Mecklenburg-Vorpommern~50K0.83×
16Sachsen-Anhalt~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Spider-Man, Germany
0.82×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spider-Man audience vs. the country average
#·InterestCategoryAffinity×
01Saga (comic book)Literature13.96×
02Superman (TV series)Movies & TV12.62×
03Dungeons & Dragons (TV series)Movies & TV10.34×
04Silent Hill (film)Movies & TV8.29×
05PeacemakerMovies & TV7.31×
06Death in Paradise (TV series)Movies & TV7.25×
07American comic bookLiterature6.59×
08Wonder WomanMovies & TV6.43×
09Tom HollandMovies & TV6.17×
10DrachenlordInternet & Social Media6.17×
11Action figureKids & Family5.57×
12Pedro PascalMovies & TV5.26×
13OtakuLiterature5.18×
14SupermanMovies & TV5.00×
15One PieceMovies & TV4.05×
16Comic bookLiterature3.83×
17Millie Bobby BrownMovies & TV3.45×
18Stranger ThingsMovies & TV3.40×
19TikTokInternet & Social Media3.02×
20Harry PotterMovies & TV2.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spider-Man audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spider-Man audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.23×
MindfulnessBALANCE1.15×
Social Media UsageJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spider-Man audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Career OrientationPOWER0.73×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

See Spider-Man audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Spider-Man over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/spider-man-59813” · Methodology