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Popularity ranking · Germany

The 100 most popular Cosmetics in Germany

This curated ranking covers the 100 largest cosmetics in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 184 cosmetics tracked in Germany, the 100 ranked here account for the largest measured audience reach. Cosmetics, Eyelash and Permanent makeup lead the list with a combined estimated audience of 29M people. Across all 100 entries the average audience size is 972k, and the largest, Cosmetics, reaches around 20M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are updated quarterly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Cosmetics 20M 39.2 70.0% Cosmetics
2 Eyelash 4.6M 37.6 75.3% Cosmetics
3 Permanent makeup 4.6M 37.2 75.8% Cosmetics
4 Makeup Tutorials 3.7M 35.2 76.7% Cosmetics
5 Mascara 3.7M 37.3 81.7% Cosmetics
6 Eyebrow 3.6M 37.4 76.1% Cosmetics
7 Lipstick 3.2M 36.7 79.7% Cosmetics
8 Eye shadow 3.1M 36.7 80.1% Cosmetics
9 Face powder 3.1M 36.6 82.5% Cosmetics
10 Lip gloss 2.9M 36.6 80.1% Cosmetics
11 Foundation (cosmetics) 2.7M 37.0 82.1% Cosmetics
12 Eye liner 2.7M 36.6 79.6% Cosmetics
13 Makeup brush 2.6M 34.6 80.5% Cosmetics
14 Make-up artist 2.5M 32.0 74.3% Cosmetics
15 Pigment 2.4M 36.3 64.9% Cosmetics
16 Concealer 2.3M 37.3 81.6% Cosmetics
17 Beauty Makeup 2.3M 30.5 72.0% Cosmetics
18 Charlotte Tilbury 2.2M 35.6 77.2% Cosmetics
19 Pink Lipstick 1.5M 37.6 81.2% Cosmetics
20 Maquillaje Profesional 1.3M 35.4 65.8% Cosmetics
21 CC cream 1.2M 35.0 85.5% Cosmetics
22 Clinique 1.1M 37.6 82.0% Cosmetics
23 Maybelline 1M 35.9 87.7% Cosmetics
24 Huda Beauty 960k 28.0 79.2% Cosmetics
25 MAC Cosmetics 941k 24.8 97.2% Cosmetics
26 Kat Von D 827k 34.3 60.6% Cosmetics
27 Guerlain 791k 41.8 81.9% Cosmetics
28 Shiseido 787k 39.1 81.1% Cosmetics
29 KIKO Milano 674k 33.3 87.6% Cosmetics
30 Rouge (cosmetics) 633k 29.1 80.3% Cosmetics
31 Bobbi Brown 629k 30.5 82.4% Cosmetics
32 FentyBeauty 610k 28.6 78.6% Cosmetics
33 Eyes Lips Face 580k 28.3 73.2% Cosmetics
34 Lip liner 534k 30.6 83.7% Cosmetics
35 Essence 508k 36.3 80.3% Cosmetics
36 Caudalie 486k 37.5 85.1% Cosmetics
37 It Cosmetics 479k 32.5 52.0% Cosmetics
38 Eyelid 439k 37.1 88.4% Cosmetics
39 Airbrush makeup 438k 31.0 78.6% Cosmetics
40 Anastasia Beverly Hills 435k 28.6 80.9% Cosmetics
41 Primer (cosmetics) 415k 30.3 85.1% Cosmetics
42 Prosthetic makeup 394k 29.6 74.2% Cosmetics
43 Revlon 384k 36.1 80.6% Cosmetics
44 Mary Kay 358k 34.2 82.3% Cosmetics
45 Medicube 353k 34.0 73.2% Cosmetics
46 Herbivore 291k 40.4 63.0% Cosmetics
47 Yepoda 283k 33.8 74.8% Cosmetics
48 Nyx 278k 33.5 94.5% Cosmetics
49 Fenty Beauty 269k 37.5 76.6% Cosmetics
50 Ludwig Beck 258k 44.2 72.0% Cosmetics
51 Gitti 231k 36.0 80.0% Cosmetics
52 Highlighter 228k 27.8 84.4% Cosmetics
53 Maquillaje 199k 28.6 82.7% Cosmetics
54 essie 198k 35.4 98.1% Cosmetics
55 Alverde Naturkosmetik 198k 34.4 78.3% Cosmetics
56 BH Cosmetics 195k 31.2 73.4% Cosmetics
57 Elizabeth Arden 192k 37.6 80.4% Cosmetics
58 Basler 173k 37.4 73.1% Cosmetics
59 Blush 173k 36.6 87.5% Cosmetics
60 Avon 171k 34.7 67.7% Cosmetics
61 Max Factor 168k 39.6 85.9% Cosmetics
62 La Mer (cosmetics) 160k 36.8 100.0% Cosmetics
63 Laura Mercier 158k 30.6 74.4% Cosmetics
64 catrice 133k 33.6 82.5% Cosmetics
65 Loreal PARIS 130k 33.4 78.4% Cosmetics
66 Korea Cosmetics 123k 36.2 65.4% Cosmetics
67 Oriflame 123k 35.7 63.6% Cosmetics
68 la prairie 110k 37.9 69.7% Cosmetics
69 ELF Cosmetics 109k 30.5 87.7% Cosmetics
70 ZOEVA 104k 36.5 82.6% Cosmetics
71 Rimmel 98k 34.5 76.4% Cosmetics
72 Eyelash curler 96k 30.3 81.0% Cosmetics
73 ChapStick 80k 31.9 77.7% Cosmetics
74 Kylie Cosmetics 80k 24.3 84.6% Cosmetics
75 ColourPop 78k 27.4 80.9% Cosmetics
76 Hard Candy (cosmetics) 73k 35.1 71.3% Cosmetics
77 Sisley Paris 69k 33.3 58.4% Cosmetics
78 Eveline Cosmetics 67k 39.5 58.1% Cosmetics
79 Get Ready With Me 65k 36.5 66.0% Content type
80 Zest (brand) 64k 42.8 28.4% Cosmetics
81 Ulzzang 61k 33.5 40.8% Cosmetics
82 NABLA Cosmetics 58k 31.7 89.5% Cosmetics
83 Hourglass Cosmetics 51k 34.9 77.4% Cosmetics
84 Lethal Cosmetics 48k 39.2 74.9% Cosmetics
85 Real Techniques 47k 39.2 69.8% Cosmetics
86 Isadora 43k 30.4 64.1% Cosmetics
87 Ole Henriksen 40k 34.5 68.6% Cosmetics
88 Cosnova 38k 36.9 71.4% Cosmetics
89 wet n wild 37k 35.5 85.6% Cosmetics
90 Kevyn Aucoin 31k 36.9 54.7% Cosmetics
91 Wet 'n Wild (brand) 29k 40.2 43.3% Cosmetics
92 Kao Corporation 27k 32.8 98.5% Cosmetics
93 Illamasqua 25k 41.9 59.3% Cosmetics
94 Sally Hansen 25k 32.7 89.3% Cosmetics
95 Flormar 24k 32.6 60.3% Cosmetics
96 Amorepacific Corporation 19k 32.7 79.1% Cosmetics
97 Milk Makeup 19k 32.0 76.4% Cosmetics
98 Stila 17k 40.9 80.2% Cosmetics
99 Lime Crime 16k 30.5 80.4% Cosmetics
100 NYX Professional Makeup 13k 31.4 79.1% Cosmetics

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Frequently asked questions

How is this list of the most popular cosmetics compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest cosmetics in Germany?

Cosmetics currently leads with an estimated audience of 20M people in Germany.

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