Rascasse Audience Intelligence

MAC Cosmetics Target Market in United Kingdom

MAC Cosmetics has an estimated audience of 1.2M people in United Kingdom.

#24among Cosmetics in United Kingdom
#617among brands in United Kingdom
#125in Beauty & Wellness

The average MAC Cosmetics fan in United Kingdom is 27.4 years old, more female, and lives primarily in Greater London.

By number of fans, MAC Cosmetics ranks #24 among the 171 objects in Cosmetics in United Kingdom — 4.4× the group median.

Its fans are 10.7 years younger than the group average of 38.1.

Women make up 97.3% of the fan base, 15.7 percentage points more than the group average.

Compared with the other 170 objects in Cosmetics, MAC Cosmetics fans stand out for their interest in Makeup &hair, Anti-aging cream and Zara.

Most fans live in Greater London, South East, North West.

Top affinities include Face powder, Makeup &hair, Makeup brush, with strongest over-indexing on Face powder (5.05× the country average).

Demographically, the MAC Cosmetics audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Design Affinity, Extroversion.

The typical MAC Cosmetics fan in United Kingdom is more female, around 27.4 years old, with strong Design Affinity tendencies and a notable affinity for Face powder.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United Kingdom
Gender
97.3%♀
2.7% male
Age
27.4
average years
Country rank
#5927
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of MAC Cosmetics

97.3% are female, 2.7% are male, average age 27.4.

Fig. 02

Gender split

97.3%
Female
2.7%
Male
Demographic split for MAC Cosmetics audience in United Kingdom
MetricValue
Female97.3%
Male2.7%
Average age27.4
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the MAC Cosmetics audience in United Kingdom
Age bracketShare%
16-2468%
25-3410%
35-448%
45-547%
55+7%
Fig. 04

Worldwide distribution

9.0%

of the worldwide MAC Cosmetics audience comes from United Kingdom.

Worldwide audience distribution share by country for MAC Cosmetics
CountryShare
United States41.4%
Italy9.4%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MAC Cosmetics customers by region in United Kingdom
#RegionReachAffinity×
01Greater London~400K2.25×
02North West~200K1.15×
03Scotland~100K1.14×
04East of England~100K1.09×
05Northern Ireland~40K1.08×
06South East~200K1.05×
07East Midlands~70K0.80×
08Wales~40K0.79×
09South West~80K0.76×
10West Midlands~80K0.70×
11North East~30K0.66×
12Yorkshire and the Humber~60K0.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MAC Cosmetics audience vs. the country average
#·InterestCategoryAffinity×
01Face powderBeauty & Wellness5.05×
02Makeup &hairBeauty & Wellness5.04×
03Makeup brushBeauty & Wellness3.81×
04Natural skin careBeauty & Wellness3.70×
05Makeup TutorialsBeauty & Wellness3.57×
06Eye shadowBeauty & Wellness3.54×
07SephoraShopping3.52×
08Charlotte TilburyBeauty & Wellness3.32×
09Anti-aging creamBeauty & Wellness3.19×
10Eyelash extensionsBeauty & Wellness3.17×
11ZaraShopping2.87×
12Skin careBeauty & Wellness2.53×
13River IslandFashion & Accessoires2.37×
14PrimarkShopping2.30×
15New LookFashion & Accessoires2.27×
16NewcastBusiness & Career2.18×
17SuperdrugShopping2.06×
18H&MShopping2.01×
19Fashion designBusiness & Career1.82×
20Women's clothingFashion & Accessoires1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MAC Cosmetics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MAC Cosmetics audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
ExtroversionTHRILL1.50×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MAC Cosmetics audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
Need for SecurityCONSERVATISM0.48×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

See MAC Cosmetics audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in MAC Cosmetics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/mac-cosmetics-15694” · Methodology