MAC Cosmetics Audience in United States

MAC Cosmetics logo

MAC Cosmetics has an estimated audience of 5,527,160 people in United States. 97.7% are female, 2.3% are male, average age 23.0. Top regions: California, Texas, New York. Top brand affinities: Sephora, Beauty, Euphoria, ULTA Beauty, Natural skin care.

The average MAC Cosmetics fan in United States is 23.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sephora, Beauty, Euphoria, with strongest over-indexing on Sephora (3.17× the country average). Demographically, the MAC Cosmetics audience skews more female with an average age of 23.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of MAC Cosmetics fans

Demographic split for MAC Cosmetics audience in United States
MetricValue
Female97.7%
Male2.3%
Average age23.0
Estimated audience size5,527,160

Audience persona

The typical MAC Cosmetics fan in United States is more female, around 23.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sephora.

Top regions in United States

Top regions ranked by reach for MAC Cosmetics in United States
RegionReachAffinity
California1,401,2002.31×
Texas692,5731.46×
New York586,9351.9×
Florida502,9951.34×
Illinois265,1851.44×
New Jersey253,0251.8×
Georgia237,5621.4×
Pennsylvania173,2980.93×
Arizona164,7001.46×
Virginia155,1391.15×
North Carolina151,8800.91×
Maryland148,7531.57×
Ohio139,2650.82×
Michigan134,6550.93×
Washington132,0911.19×
Massachusetts112,7091.04×
Tennessee106,3440.96×
Nevada92,4791.73×
Louisiana87,4221.23×
Colorado84,6120.97×
Alabama76,6900.99×
Indiana74,2090.73×
Oregon70,1521.11×
South Carolina65,2840.79×
Missouri63,8840.72×
Minnesota61,7640.78×
Connecticut53,4090.96×
Wisconsin50,9830.61×
Mississippi45,5581×
Oklahoma45,2610.74×
Kentucky45,0280.65×
Hawaii42,4381.79×
Utah41,4390.84×
Arkansas35,7170.78×
New Mexico35,0651.27×
Kansas31,3640.72×
Washington, District of Columbia25,5361.54×
Idaho25,5090.92×
Iowa24,1480.53×
Delaware16,3821.07×
Nebraska16,1160.58×
New Hampshire15,3020.7×
Rhode Island13,9650.79×
West Virginia13,3440.52×
Montana9,1320.6×
Maine8,4820.43×
Alaska6,7430.57×
North Dakota5,4720.48×
South Dakota5,1450.4×
Vermont4,1240.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MAC Cosmetics audience
BrandAffinityCategory
Sephora3.17×Shopping
Beauty1.75×Beauty & Wellness
Euphoria1.77×Movies & TV
ULTA Beauty3.2×Beauty & Wellness
Natural skin care3.69×Beauty & Wellness
Shoes1.75×Fashion & Accessoires
Makeup Tutorials3.8×Beauty & Wellness
Hair products1.85×Beauty & Wellness
Skin care2.38×Beauty & Wellness
Self-love2.49×Health
Eyelash extensions3.31×Beauty & Wellness
Hair Extensions2.79×Beauty & Wellness
Eye shadow3.94×Beauty & Wellness
Old Navy1.72×Fashion & Accessoires
Beauty salons1.63×Beauty & Wellness
Fashion design1.77×Business & Career
Nordstrom1.81×Shopping
Wig2.23×Beauty & Wellness
Fashion Nova2.29×Shopping
Eyelash2.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MAC Cosmetics audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Design AffinityPREMIUM1.42
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.26
Pet OwnershipJOY1.26
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for MAC Cosmetics
CountryShare
United States46.7%
United Kingdom10.1%
Germany7.9%

See MAC Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does MAC Cosmetics have in United States?

MAC Cosmetics has an estimated audience of 5,527,160 people in United States, concentrated in California and Texas.

What is the gender split and age of MAC Cosmetics fans?

97.7% of MAC Cosmetics fans are female, 2.3% are male, with an average age of 23.0 years.

Which brands do MAC Cosmetics fans like most?

MAC Cosmetics fans show strongest brand affinity for Sephora (3.17×), Beauty (1.75×), and Euphoria (1.77×) over the country average.

Where do MAC Cosmetics fans live in United States?

MAC Cosmetics fans in United States are most concentrated in California (reach 1,401,200), Texas (reach 692,573), and New York (reach 586,935). These three regions account for the largest share of the active audience.

What other brands do MAC Cosmetics fans also like?

Beyond MAC Cosmetics itself, the audience over-indexes on Beauty (1.75×), Euphoria (1.77×), ULTA Beauty (3.2×), and Natural skin care (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MAC Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.