Rascasse Audience Intelligence

FlixBus Target Market in United States

FlixBus has an estimated audience of 2,354,246 people in United States.

#1among Public transport in United States
#1354among Brand in United States#431in Cars & Mobility

The average FlixBus fan in United States is 40.3 years old, more female, and lives primarily in California.

By number of fans, FlixBus ranks #1 among the 107 objects in Public transport in United States — 218.8× the group median.

Its fans are 0.6 years older than the group average of 39.7.

Women make up 60.2% of the fan base, 12.0 percentage points more than the group average.

Compared with the other 106 objects in Public transport, FlixBus fans stand out for their interest in Dr. Richard, The Rialto Theatre/Tucson, Arizona and Employment Development Department.

Most fans live in California, New York, Florida.

Top affinities include Dr. Richard, The Rialto Theatre/Tucson, Arizona, Employment Development Department, with strongest over-indexing on Dr. Richard (187.4× the country average).

Demographically, the FlixBus audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical FlixBus fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Dr. Richard.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
60.2%♀
39.8% male
Age
40.3
average years
Country rank
#12409
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of FlixBus

60.2% are female, 39.8% are male, average age 40.3.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for FlixBus audience in United States
MetricValue
Female60.2%
Male39.8%
Average age40.3
Estimated audience size2,354,246
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the FlixBus audience in United States
Age bracketShare%
16-2420%
25-3417%
35-4420%
45-5424%
55+19%
Fig. 04

Worldwide distribution

4.9%

of the worldwide FlixBus audience comes from United States.

Worldwide audience distribution share by country for FlixBus
CountryShare
Italy16.1%
Germany14.7%
France13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FlixBus customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K4.26×
02Nevada~80K3.51×
03New York~400K2.67×
04Arizona~100K2.14×
05Florida~300K2.12×
06Massachusetts~100K2.07×
07Maryland~80K1.88×
08Oregon~50K1.77×
09California~500K1.76×
10Washington~90K1.74×
11Virginia~90K1.52×
12Louisiana~50K1.52×
13Delaware~10K1.50×
14Pennsylvania~100K1.45×
15Texas~200K1.43×
16New Jersey~90K1.34×
17Rhode Island~9K1.23×
18Georgia~90K1.18×
19Connecticut~30K1.10×
20Indiana~50K1.07×
21Wisconsin~30K0.81×
22Illinois~70K0.74×
23Vermont~3K0.74×
24North Carolina~60K0.73×
25New Hampshire~6K0.69×
26Maine~7K0.68×
27Michigan~40K0.60×
28South Carolina~20K0.58×
29Minnesota~20K0.54×
30Ohio~40K0.51×
31Tennessee~20K0.49×
32Alaska~2K0.49×
33New Mexico~7K0.47×
34Mississippi~9K0.45×
35Alabama~20K0.44×
36Utah~10K0.44×
37Idaho~6K0.44×
38Missouri~20K0.43×
39Colorado~20K0.42×
40Montana~3K0.42×
41North Dakota~2K0.42×
42Hawaii~4K0.40×
43South Dakota~3K0.40×
44Kentucky~10K0.39×
45Oklahoma~10K0.39×
46West Virginia~5K0.39×
47Arkansas~8K0.36×
48Kansas~7K0.36×
49Iowa~7K0.33×
50Nebraska~4K0.31×
Fig. 06

Affinity by region

Affinity by region — FlixBus, United States
0.31×1.00×4.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FlixBus audience vs. the country average
#·InterestCategoryAffinity×
01Dr. RichardCars & Mobility187.40×
02The Rialto Theatre/Tucson, ArizonaTravel & Leisure69.54×
03Employment Development DepartmentBusiness & Career36.58×
04Sunset StationTravel & Leisure20.23×
05NV EnergyHome & Garden16.18×
06Santa Monica PierTravel & Leisure6.50×
07Zoom!Business & Career6.19×
08VolarisTravel & Leisure6.15×
09ARCOCars & Mobility5.56×
10Public StorageBusiness & Career5.00×
11ExpediaTravel & Leisure2.56×
12DoordashFood & Beverages2.51×
13Panda ExpressFood & Beverages2.46×
14T-MobileTechnology & Electronics2.18×
15WingstopFood & Beverages2.07×
16CaliforniaTravel & Leisure1.99×
17Google MapsInternet & Social Media1.95×
18Android (operating system)Technology & Electronics1.55×
19CleverMusic & Radio1.52×
20Personal financeBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FlixBus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FlixBus audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
Quality AwarenessPREMIUM1.74×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FlixBus audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
PatriotismCONSERVATISM0.81×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FlixBus over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/flixbus-79474” · Methodology