Range Rover has an estimated audience of 3.1M people in United Kingdom.
The average Range Rover fan in United Kingdom is 45.0 years old, more male, and lives primarily in Greater London.
By number of fans, Range Rover ranks #13 among the 111 objects in Car manufacturer in United Kingdom — 23.0× the group median.
Its fans are 1.5 years older than the group average of 43.5.
Women make up 34.5% of the fan base, 3.8 percentage points more than the group average.
Compared with the other 110 objects in Car manufacturer, Range Rover fans stand out for their interest in Range Rover Sport, Audi Q5 and Jaguar Land Rover.
Most fans live in Greater London, North West, South East.
Top affinities include Range Rover Sport, Audi Q5, Jaguar Land Rover, with strongest over-indexing on Range Rover Sport (7.29× the country average).
Demographically, the Range Rover audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical Range Rover fan in United Kingdom is more male, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover Sport.
34.5% are female, 65.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 45.0 |
| Estimated audience size | 3.1M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 9% | |
| 25-34 | 16% | |
| 35-44 | 19% | |
| 45-54 | 23% | |
| 55+ | 32% |
of the worldwide Range Rover audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.4% |
| Italy | 6.2% |
| United Kingdom | 5.8% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.26× | |
| 02 | Greater London | ~500K | 1.18× | |
| 03 | Wales | ~200K | 1.09× | |
| 04 | Scotland | ~300K | 1.08× | |
| 05 | East Midlands | ~200K | 1.07× | |
| 06 | East of England | ~300K | 1.05× | |
| 07 | South East | ~400K | 0.98× | |
| 08 | South West | ~300K | 0.97× | |
| 09 | West Midlands | ~200K | 0.88× | |
| 10 | Northern Ireland | ~70K | 0.83× | |
| 11 | North East | ~100K | 0.81× | |
| 12 | Yorkshire and the Humber | ~200K | 0.79× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover Sport | Cars & Mobility | 7.29× | ||
| 02 | Audi Q5 | Cars & Mobility | 6.94× | ||
| 03 | Jaguar Land Rover | Cars & Mobility | 6.13× | ||
| 04 | Land Rover | Cars & Mobility | 6.05× | ||
| 05 | Jaguar Cars | Cars & Mobility | 4.59× | ||
| 06 | Auto maintenance | Cars & Mobility | 4.37× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.86× | ||
| 08 | Business travel | Business & Career | 3.63× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.37× | ||
| 10 | Hybrids | Cars & Mobility | 3.36× | ||
| 11 | Car dealership | Cars & Mobility | 3.20× | ||
| 12 | Used car | Cars & Mobility | 3.10× | ||
| 13 | SUVs | Cars & Mobility | 3.07× | ||
| 14 | Engine | Cars & Mobility | 2.69× | ||
| 15 | Companies House | Politics & Society | 2.36× | ||
| 16 | Google Maps | Internet & Social Media | 2.29× | ||
| 17 | Transport | Cars & Mobility | 2.09× | ||
| 18 | Toolstation | Home & Garden | 1.97× | ||
| 19 | Training | Sports | 1.86× | ||
| 20 | Business | Business & Career | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.69× | |
| Risk Appetite | THRILL | 1.53× | |
| Need for Security | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.81× | |
| Extroversion | THRILL | 0.83× |
Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/range-rover-18028” · Methodology