Rascasse Audience Intelligence

Zendaya Audience in United States

Zendaya has an estimated audience of 32.6M people in United States.

#2among Actor Actress or TV Star in United States
#19among people in United States#48in Movies & TV

The average Zendaya fan in United States is 31.9 years old, more female, and lives primarily in California.

By number of fans, Zendaya ranks #2 among the 6629 objects in Actor Actress or TV Star in United States — 2.7× the group median.

Its fans are 7.8 years younger than the group average of 39.7.

Women make up 71.3% of the fan base, 14.4 percentage points more than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Zendaya fans stand out for their interest in mat best mbest11x, Peyton List (actress, born 1998) and Mary Mouser.

Most fans live in California, Texas, New York.

Top affinities include mat best mbest11x, Peyton List (actress, born 1998), Mary Mouser, with strongest over-indexing on mat best mbest11x (20.45× the country average).

Demographically, the Zendaya audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Zendaya fan in United States is more female, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for mat best mbest11x.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
32.6M
in United States
Gender
71.3%♀
28.7% male
Age
31.9
average years
Country rank
#800
among all objects in United States
Fig. 01

Search interest · 12-month trend

+310%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Zendaya fans

71.3% are female, 28.7% are male, average age 31.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Zendaya audience in United States
MetricValue
Female71.3%
Male28.7%
Average age31.9
Estimated audience size32.6M
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Zendaya audience in United States
Age bracketShare%
16-2445%
25-3420%
35-4413%
45-5411%
55+10%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Zendaya audience comes from United States.

Worldwide audience distribution share by country for Zendaya
CountryShare
United States27.0%
Brazil6.1%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zendaya fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~800K1.15×
02Maryland~700K1.15×
03Georgia~1M1.12×
04Utah~400K1.11×
05California~4M1.10×
06Washington~800K1.10×
07Texas~2.5M1.09×
08New York~2M1.09×
09Washington, District of Columbia~70K1.08×
10New Jersey~1M1.07×
11Virginia~900K1.06×
12Connecticut~400K1.06×
13Arizona~800K1.05×
14Pennsylvania~1.5M1.04×
15Illinois~1.5M1.04×
16Idaho~200K1.04×
17Michigan~1M1.03×
18Minnesota~600K1.03×
19Louisiana~500K1.03×
20Oklahoma~400K1.03×
21Nevada~300K1.03×
22Florida~2M1.02×
23North Carolina~1M1.02×
24Indiana~700K1.02×
25Oregon~400K1.02×
26Delaware~100K1.02×
27Missouri~600K1.01×
28Ohio~1M1.00×
29Colorado~600K1.00×
30Kansas~300K1.00×
31Hawaii~100K1.00×
32Tennessee~700K0.99×
33Alabama~500K0.98×
34New Mexico~200K0.98×
35Alaska~70K0.97×
36Kentucky~400K0.96×
37Arkansas~300K0.96×
38Mississippi~300K0.96×
39South Carolina~500K0.95×
40New Hampshire~100K0.95×
41Wisconsin~500K0.94×
42Rhode Island~100K0.94×
43Iowa~300K0.93×
44Nebraska~200K0.93×
45Montana~100K0.91×
46Maine~100K0.90×
47Vermont~60K0.88×
48South Dakota~80K0.87×
49North Dakota~60K0.85×
50West Virginia~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Zendaya, United States
0.84×1.00×1.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zendaya audience vs. the country average
#·InterestCategoryAffinity×
01mat best mbest11xSports20.45×
02Peyton List (actress, born 1998)Movies & TV14.69×
03Mary MouserMovies & TV14.69×
04Paula PattonMovies & TV14.41×
05Moonlight (TV series)Movies & TV12.88×
06Tom HollandMovies & TV11.62×
07Animal Kingdom (film)Movies & TV10.55×
08Miles TellerMovies & TV10.39×
09Avan JogiaMovies & TV10.23×
10Cameron BoyceMovies & TV10.08×
11Robert DuvallMovies & TV9.77×
12EuphoriaMovies & TV9.46×
13Kate BeckinsaleMovies & TV8.98×
14Javier BardemMovies & TV8.44×
15Michael B. JordanMovies & TV7.74×
16Amanda SeyfriedMovies & TV6.16×
17Sabrina CarpenterMusic & Radio6.09×
18Jacob ElordiMovies & TV5.74×
19Diane KeatonMovies & TV5.17×
20Off CampusMovies & TV4.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zendaya audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zendaya audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
ExtroversionTHRILL1.18×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zendaya audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
DIY MentalityTHRILL0.88×
TravellingTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Zendaya over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/zendaya-11614” · Methodology