Rascasse Audience Intelligence

XPO Logistics Target Market in United States

XPO Logistics has an estimated audience of 1.6M people in United States.

#4among Logistics in United States
#1841among brands in United States#1220in Business & Career

The average XPO Logistics fan in United States is 42.9 years old, more male, and lives primarily in California.

By number of fans, XPO Logistics ranks #4 among the 47 objects in Logistics in United States — 92.4× the group median.

Its fans are 1.6 years older than the group average of 41.3.

Women make up 37.1% of the fan base, 4.8 percentage points fewer than the group average.

Compared with the other 46 objects in Logistics, XPO Logistics fans stand out for their interest in Shelving, Logistics Management (magazine) and Estes Express Lines.

Most fans live in California, Texas, Illinois.

Top affinities include Shelving, Logistics Management (magazine), Estes Express Lines, with strongest over-indexing on Shelving (193.54× the country average).

Demographically, the XPO Logistics audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical XPO Logistics fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Shelving.

Category: Business & Career · Type: Brand · Subtype: Logistics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
37.1%♀
62.9% male
Age
42.9
average years
Country rank
#16574
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of XPO Logistics

37.1% are female, 62.9% are male, average age 42.9.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for XPO Logistics audience in United States
MetricValue
Female37.1%
Male62.9%
Average age42.9
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the XPO Logistics audience in United States
Age bracketShare%
16-2414%
25-3417%
35-4419%
45-5422%
55+28%
Fig. 04

Worldwide distribution

56.4%

of the worldwide XPO Logistics audience comes from United States.

Worldwide audience distribution share by country for XPO Logistics
CountryShare
United States56.4%
India13.0%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

XPO Logistics customers by region in United States
#RegionReachAffinity×
01Tennessee~60K1.62×
02Indiana~50K1.59×
03Iowa~20K1.59×
04Wisconsin~40K1.52×
05Illinois~90K1.50×
06Missouri~40K1.50×
07Ohio~80K1.43×
08Kansas~20K1.39×
09Arkansas~20K1.34×
10Georgia~70K1.30×
11Minnesota~40K1.29×
12North Dakota~5K1.27×
13Michigan~60K1.26×
14Oklahoma~20K1.21×
15Pennsylvania~70K1.16×
16Utah~20K1.12×
17Texas~100K1.11×
18North Carolina~60K1.11×
19South Dakota~5K1.10×
20Mississippi~20K1.08×
21Oregon~20K1.07×
22Idaho~9K1.05×
23Kentucky~20K1.04×
24Wyoming~3K1.04×
25Montana~5K0.99×
26Rhode Island~5K0.98×
27South Carolina~30K0.96×
28Alabama~20K0.95×
29Nevada~10K0.95×
30Arizona~30K0.94×
31New Hampshire~6K0.93×
32California~200K0.92×
33West Virginia~8K0.91×
34New Jersey~40K0.88×
35Colorado~20K0.84×
36Connecticut~10K0.84×
37Nebraska~8K0.84×
38New Mexico~9K0.83×
39Louisiana~20K0.80×
40Washington~30K0.78×
41Vermont~2K0.78×
42Virginia~30K0.73×
43Florida~70K0.70×
44Maine~5K0.69×
45Massachusetts~20K0.67×
46Maryland~20K0.63×
47New York~60K0.61×
48Delaware~3K0.61×
49Alaska~2K0.50×
50Hawaii~3K0.38×
Fig. 06

Affinity by region

Affinity by region — XPO Logistics, United States
0.38×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the XPO Logistics audience vs. the country average
#·InterestCategoryAffinity×
01ShelvingHome & Garden193.54×
02Logistics Management (magazine)Business & Career125.01×
03Estes Express LinesCars & Mobility120.79×
04Total Quality LogisticsBusiness & Career117.39×
05Jumbo (supermarket)Shopping98.49×
06CR EnglandBusiness & Career80.06×
07Landstar SystemBusiness & Career69.64×
08R+L CarriersBusiness & Career68.16×
09Old Dominion Freight LineBusiness & Career67.15×
10J. B. HuntBusiness & Career65.92×
11The TerminalMovies & TV63.31×
12Freightliner CascadiaCars & Mobility61.83×
13PrimeBrand57.32×
14Logistics (musician)Music & Radio54.98×
15Love's Travel Stops & Country StoresShopping49.24×
16Pilot Flying JCars & Mobility28.32×
17TravelCenters of AmericaTravel & Leisure27.32×
18Flatbed truckCars & Mobility20.49×
19Box truckCars & Mobility14.25×
20Freight transportCars & Mobility9.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the XPO Logistics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the XPO Logistics audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Career OrientationPOWER1.82×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the XPO Logistics audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Logistics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in XPO Logistics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/xpo-logistics-212688” · Methodology