A data profile of the people who buy, follow and care about Duki in Argentina — modelled from more than twelve digital signal sources. Duki has an estimated audience of 1,549,425 people in Argentina.
Duki has an estimated audience of 1,549,425 people in Argentina. 44.0% are female, 56.0% are male, average age 25.7. Top brand affinities: Puma, Taylor Swift, J Balvin, Local news, Internet celebrity.
Top brand affinities include Puma, Taylor Swift, J Balvin, with strongest over-indexing on Puma (1.5× the country average).
Demographically, the Duki audience skews more male with an average age of 25.7, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Duki fan in Argentina is more male, around 25.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Puma.
The key figures that characterise the Duki profile in Argentina.
44.0% are female, 56.0% are male, average age 25.7.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 25.7 |
| Estimated audience size | 1,549,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 25% | |
| 30-39 | 8% | |
| 40-49 | 5% | |
| 50+ | 3% |
The strongest cross-interests of the Duki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dickies | Fashion & Accessoires | 3.91× | ||
| 02 | Forex Online Trading | Business & Career | 3.28× | ||
| 03 | J Balvin | Music & Radio | 3.18× | ||
| 04 | Harry Styles | Music & Radio | 2.02× | ||
| 05 | Snapchat | Internet & Social Media | 1.99× | ||
| 06 | Taylor Swift | Music & Radio | 1.92× | ||
| 07 | Bruno Mars | Music & Radio | 1.85× | ||
| 08 | Katy Perry | Music & Radio | 1.75× | ||
| 09 | Kim Kardashian | Movies & TV | 1.74× | ||
| 10 | Selena Gomez | Movies & TV | 1.71× | ||
| 11 | Local news | News | 1.67× | ||
| 12 | Artificial nails | Beauty & Wellness | 1.65× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.62× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.62× | ||
| 15 | Facial hair | Beauty & Wellness | 1.62× | ||
| 16 | Miley Cyrus | Music & Radio | 1.60× | ||
| 17 | Nail salon | Beauty & Wellness | 1.59× | ||
| 18 | Aston Villa F.C. | Sports | 1.54× | ||
| 19 | Jennifer Lopez | Music & Radio | 1.54× | ||
| 20 | Puma | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Extroversion | THRILL | 1.29× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Travelling | THRILL | 0.70× | |
| Convenience Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Duki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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