A data profile of the people who buy, follow and care about Paraguay in Argentina — modelled from more than twelve digital signal sources. Paraguay has an estimated audience of 1,453,158 people in Argentina.
Paraguay has an estimated audience of 1,453,158 people in Argentina. 53.2% are female, 46.8% are male, average age 38.0. Top brand affinities: Virtual reality, Rail transport, Non-alcoholic beverage, Sevilla FC, Jessica Alba.
Top brand affinities include Virtual reality, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Virtual reality (1.59× the country average).
Demographically, the Paraguay audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Paraguay fan in Argentina is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Virtual reality.
The key figures that characterise the Paraguay profile in Argentina.
53.2% are female, 46.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.0 |
| Estimated audience size | 1,453,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Paraguay audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 15.4% |
| Mexico | 10.9% |
| United States | 10.2% |
The strongest cross-interests of the Paraguay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 1.83× | ||
| 02 | Jessica Alba | Movies & TV | 1.82× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.79× | ||
| 04 | Breakfast television | Movies & TV | 1.71× | ||
| 05 | Sevilla FC | Sports | 1.66× | ||
| 06 | Herbalism | Health | 1.65× | ||
| 07 | Deportivo Alavés | Sports | 1.65× | ||
| 08 | Nobel Peace Prize | Politics & Society | 1.62× | ||
| 09 | UNESCO | Politics & Society | 1.62× | ||
| 10 | NASCAR | Sports | 1.61× | ||
| 11 | Video rental shop | Movies & TV | 1.60× | ||
| 12 | Virtual reality | Technology & Electronics | 1.59× | ||
| 13 | Pfizer | Health | 1.59× | ||
| 14 | Rail transport | Travel & Leisure | 1.58× | ||
| 15 | Judaism | Politics & Society | 1.58× | ||
| 16 | Bologna F.C. 1909 | Sports | 1.57× | ||
| 17 | Beach volleyball | Sports | 1.57× | ||
| 18 | Lenny Kravitz | Music & Radio | 1.56× | ||
| 19 | Zoo | Kids & Family | 1.54× | ||
| 20 | Mineral water | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Pet Ownership | JOY | 0.78× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Paraguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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