A data profile of the people who buy, follow and care about Karl Kani in Austria — modelled from more than twelve digital signal sources. Karl Kani has an estimated audience of 23,864 people in Austria.
The average Karl Kani fan in Austria is 38.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include Amazon.com, Peak Performance, New Balance, with strongest over-indexing on Amazon.com (2.46× the country average).
Demographically, the Karl Kani audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Karl Kani fan in Austria is balanced, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Amazon.com.
The key figures that characterise the Karl Kani profile in Austria.
51.7% are female, 48.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.7 |
| Estimated audience size | 23,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 15% |
of the worldwide Karl Kani audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 21.1% |
| United States | 15.3% |
| Japan | 8.0% |
Where the Karl Kani audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~4K | 1.21× | |
| 02 | Vienna | ~5K | 1.07× | |
| 03 | Carinthia (state) | ~1K | 1.07× | |
| 04 | Upper Austria | ~3K | 1.02× | |
| 05 | Tyrol | ~2K | 1.00× | |
| 06 | Burgenland | <1K | 0.98× | |
| 07 | Salzburg | ~2K | 0.94× | |
| 08 | Lower Austria | ~3K | 0.93× | |
| 09 | Vorarlberg | <1K | 0.89× |
The strongest cross-interests of the Karl Kani audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sean John | Fashion & Accessoires | 65.52× | ||
| 02 | Ellesse | Fashion & Accessoires | 18.08× | ||
| 03 | UGG Australia | Fashion & Accessoires | 17.21× | ||
| 04 | JOOP! | Fashion & Accessoires | 12.49× | ||
| 05 | Kappa (company) | Fashion & Accessoires | 12.29× | ||
| 06 | Peak Performance | Fashion & Accessoires | 11.03× | ||
| 07 | Helly Hansen | Fashion & Accessoires | 11.03× | ||
| 08 | Cougar | Kids & Family | 9.50× | ||
| 09 | Belt (clothing) | Fashion & Accessoires | 9.17× | ||
| 10 | Scotch and Soda (clothing) | Fashion & Accessoires | 8.75× | ||
| 11 | Carhartt | Fashion & Accessoires | 6.83× | ||
| 12 | New Balance | Fashion & Accessoires | 6.40× | ||
| 13 | Scarf | Fashion & Accessoires | 6.35× | ||
| 14 | Blake Lively | Movies & TV | 5.79× | ||
| 15 | ASICS | Fashion & Accessoires | 5.49× | ||
| 16 | Street One | Fashion & Accessoires | 5.15× | ||
| 17 | Trend analysis | Business & Career | 3.54× | ||
| 18 | Amazon.com | Shopping | 2.46× | ||
| 19 | H&M | Shopping | 2.40× | ||
| 20 | Interwetten | Games | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Extroversion | THRILL | 1.41× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.96× | |
| Pet Ownership | JOY | 0.98× | |
| Tradition | CONSERVATISM | 1.01× |
Karl Kani's target market in Austria covers an estimated 23,864 people, concentrated in Vienna and Styria.
51.7% of the Karl Kani audience are female, 48.3% are male, with an average age of 38.7 years.
Karl Kani fans show strongest brand affinity for Amazon.com (2.46×), Peak Performance (11.03×), and New Balance (6.4×) over the country average.
Karl Kani fans in Austria are most concentrated in Vienna (reach ~5K), Styria (reach ~4K), and Upper Austria (reach ~3K). These three regions account for the largest share of the active audience.
Beyond Karl Kani itself, the audience over-indexes on Peak Performance (11.03×), New Balance (6.4×), H&M (2.4×), and Sean John (65.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Karl Kani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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