A data profile of the people who buy, follow and care about XXXLutz in Austria — modelled from more than twelve digital signal sources. XXXLutz has an estimated audience of 2,773,672 people in Austria.
XXXLutz has an estimated audience of 2,773,672 people in Austria. 88.5% are female, 11.5% are male, average age 33.7.
The key figures that characterise the XXXLutz profile in Austria.
88.5% are female, 11.5% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 88.5% |
| Male | 11.5% |
| Average age | 33.7 |
| Estimated audience size | 2,773,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 40% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for XXXLutz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.