A data profile of the people who buy, follow and care about Ted Lasso in Australia — modelled from more than twelve digital signal sources. Ted Lasso has an estimated audience of 1,208,763 people in Australia.
Ted Lasso has an estimated audience of 1,208,763 people in Australia. 51.5% are female, 48.5% are male, average age 39.0. Top brand affinities: Comedy club, LGBT tourism, Wikipedia, Radio, Ant-Man (film).
Top brand affinities include Comedy club, LGBT tourism, Wikipedia, with strongest over-indexing on Comedy club (9.2× the country average).
Demographically, the Ted Lasso audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Ted Lasso fan in Australia is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Comedy club.
The key figures that characterise the Ted Lasso profile in Australia.
51.5% are female, 48.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.0 |
| Estimated audience size | 1,208,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Ted Lasso audience comes from Australia.
| Country | Share |
|---|---|
| United States | 39.4% |
| United Kingdom | 12.9% |
| Canada | 5.1% |
The strongest cross-interests of the Ted Lasso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LGBT tourism | Travel & Leisure | 24.10× | ||
| 02 | Ant-Man (film) | Movies & TV | 11.31× | ||
| 03 | Aziz Ansari | Movies & TV | 9.31× | ||
| 04 | Comedy club | Movies & TV | 9.20× | ||
| 05 | Doctor Strange | Literature | 5.76× | ||
| 06 | Rowan Atkinson | Movies & TV | 4.25× | ||
| 07 | Guardians of the Galaxy (film) | Movies & TV | 4.01× | ||
| 08 | International education | Business & Career | 3.85× | ||
| 09 | Wikipedia | Internet & Social Media | 3.16× | ||
| 10 | Robin Williams | Movies & TV | 2.91× | ||
| 11 | Jim Carrey | Movies & TV | 2.77× | ||
| 12 | Reggaeton | Music & Radio | 2.42× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.97× | ||
| 14 | Public security | Politics & Society | 1.96× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 16 | Radio | Technology & Electronics | 1.87× | ||
| 17 | Virtual reality | Technology & Electronics | 1.74× | ||
| 18 | Local news | News | 1.63× | ||
| 19 | Pay television | Movies & TV | 1.56× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Extroversion | THRILL | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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