Popularity ranking · Australia

The 100 most popular Countries in Australia

This curated ranking covers the 100 largest countries in Australia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 207 countries tracked in Australia, the 100 ranked here account for the largest measured audience reach. Australia, United Kingdom and Indonesia lead the list with a combined estimated audience of 42M people. Across all 100 entries the average audience size is 1.7M, and the largest, Australia, reaches around 16M people in Australia. Audience size is the estimated number of unique people in Australia who actively engage with each country, derived from search demand signals. Rankings reflect search-behavior signals collected across Australia and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Australia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Australia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Australia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Australia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Vanuatu 472k 47.3 55.2% Country
77 Great Britain 462k 45.6 63.3% Country
78 Botswana 459k 44.0 45.6% Country
79 Slovenia 450k 45.2 63.7% Country
80 Iceland 450k 42.5 60.7% Country
81 The Bahamas 447k 43.7 66.7% Country
82 Serbia 441k 46.8 40.2% Country
83 Colombia 420k 39.5 49.5% Country
84 Belgium 410k 45.2 53.4% Country
85 Malta 404k 46.6 54.7% Country
86 Chad 402k 42.1 44.3% Country
87 Samoa 399k 38.9 51.2% Country
88 Mozambique 396k 44.1 43.5% Country
89 Gibraltar 390k 44.9 60.0% Country
90 Cook Islands 384k 48.6 56.7% Country
91 Slovakia 377k 46.6 64.3% Country
92 Jamaica 369k 38.5 57.6% Country
93 Belize 365k 42.6 68.4% Country
94 Uzbekistan 316k 46.9 71.5% Country
95 Wales 315k 41.2 51.4% Country
96 Cameroon 313k 41.0 44.7% Country
97 Tonga 310k 39.7 52.9% Country
98 Palestine 308k 39.7 55.1% Country
99 Romania 301k 47.2 62.8% Country
100 Puerto Rico 298k 39.3 53.8% Country

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular countries compiled?

Rascasse aggregates anonymized search-behavior signals across Australia and ranks each country by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest country in Australia?

Australia currently leads with an estimated audience of 16M people in Australia.

Other top lists in Australia