For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Australia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Australia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Australia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Australia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | JJunior dos Santos | 19k | 3.8% | 36.1 | 43.2% | Martial art |
| 77 | DDavid Haye | 18k | 1.8% | 35.6 | 34.2% | Martial art |
| 78 | SStipe Miocic | 18k | 3.1% | 36.3 | 22.0% | Martial art |
| 79 | LLee Haney | 17k | 2.0% | 37.7 | 39.0% | Martial art |
| 80 | RRodolfo Vieira (BJJ) | 17k | 4.3% | 36.5 | 25.1% | Martial art |
| 81 | WWorld Karate Federation | 17k | 2.8% | 38.4 | 45.2% | Martial art |
| 82 | TTony Bellew | 17k | 2.0% | 36.0 | 36.2% | Martial art |
| 83 | RRoy Jones, Jr. | 16k | 2.2% | 28.0 | 0.0% | Martial art |
| 84 | DDominick Cruz | 15k | 3.7% | 37.9 | 13.5% | Martial art |
| 85 | GGracie family | 15k | 3.1% | 35.8 | 23.3% | Martial art |
| 86 | MMiesha Tate | 14k | 2.4% | 34.2 | 7.5% | Martial art |
| 87 | RRobbie Lawler | 13k | 4.5% | 37.8 | 28.6% | Martial art |
| 88 | DDonald Cerrone | 13k | 4.1% | 34.6 | 21.2% | Martial art |
| 89 | FForrest Griffin | 12k | 4.0% | 32.2 | 33.2% | Martial art |
| 90 | UUrijah Faber | 12k | 2.7% | 38.7 | 5.1% | Martial art |
| 91 | CCris Cyborg | 12k | 2.1% | 35.3 | 50.7% | Martial art |
| 92 | VVitor Belfort | 12k | 1.4% | 30.6 | 14.4% | Martial art |
| 93 | JJoanna Jedrzejczyk | 12k | 3.0% | 33.3 | 7.2% | Martial art |
| 94 | DDan Henderson | 12k | 2.9% | 43.5 | 32.4% | Martial art |
| 95 | TT.J. Dillashaw | 12k | 3.5% | 28.0 | 0.0% | Martial art |
| 96 | RRickson Gracie | 12k | 2.3% | 35.6 | 26.2% | Martial art |
| 97 | CCarl Froch | 11k | 2.7% | 35.6 | 8.8% | Martial art |
| 98 | JJosh Hill | 10k | 22.0% | 39.0 | 25.9% | Martial art |
| 99 | DDanny MacAskill | 9.9k | 3.8% | 40.4 | 22.4% | Martial art |
| 100 | WWorld Judo Championships | 9.3k | 2.6% | 40.1 | 0.0% | Martial art |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular martial arts compiled?
Rascasse aggregates anonymized search-behavior signals across Australia and ranks each martial art by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest martial art in Australia?
Ultimate Fighting Championship currently leads with an estimated audience of 5.1M people in Australia.