The Daily T has an estimated audience of 4.7M people in United Kingdom.
The Daily T has an estimated audience of 4.7M people in United Kingdom. 54.0% are female, 46.0% are male, average age 45.4. Top affinities: BBC iPlayer, Waterstones, Google Docs, Google Drive, Crossword.
By number of fans, The Daily T ranks #7 among the 598 objects in News in United Kingdom — 22.7× the group median.
Its fans are 3.3 years older than the group average of 42.1.
Women make up 54.0% of the fan base, 4.9 percentage points more than the group average.
Compared with the other 597 objects in News, The Daily T fans stand out for their interest in Crossword, Google Docs and Internet Movie Database.
Top affinities include Political science, Crossword, Google Docs, with strongest over-indexing on Political science (1.99× the country average).
Demographically, the The Daily T audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical The Daily T fan in United Kingdom is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Political science.
54.0% are female, 46.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.4 |
| Estimated audience size | 4.7M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 8% | |
| 25-34 | 16% | |
| 35-44 | 19% | |
| 45-54 | 23% | |
| 55+ | 34% |
of the worldwide The Daily T audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 75.0% |
| Australia | 17.5% |
| United States | 1.1% |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 1.99× | ||
| 02 | Crossword | Games | 1.91× | ||
| 03 | Google Docs | Internet & Social Media | 1.72× | ||
| 04 | Internet Movie Database | Movies & TV | 1.69× | ||
| 05 | Activism | Politics & Society | 1.68× | ||
| 06 | Prince Harry | Politics & Society | 1.68× | ||
| 07 | Dune | Movies & TV | 1.65× | ||
| 08 | Waterstones | Literature | 1.63× | ||
| 09 | Genetics | Kids & Family | 1.62× | ||
| 10 | The Times | News | 1.61× | ||
| 11 | Internet & Social Media | 1.60× | |||
| 12 | Audiobook | Literature | 1.59× | ||
| 13 | Crime fiction | Literature | 1.58× | ||
| 14 | Google Drive | Technology & Electronics | 1.57× | ||
| 15 | Quiz | Games | 1.55× | ||
| 16 | Channel 5 (UK) | Movies & TV | 1.54× | ||
| 17 | Social science | Business & Career | 1.53× | ||
| 18 | BBC iPlayer | Movies & TV | 1.52× | ||
| 19 | Political party | Politics & Society | 1.52× | ||
| 20 | Sky News | News | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Spirituality | BALANCE | 1.37× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Creativity | OPEN | 1.04× | |
| DIY Mentality | THRILL | 1.06× |
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/the-daily-t-10136368” · Methodology