A data profile of the people who buy, follow and care about Kipling (brand) in Brazil — modelled from more than twelve digital signal sources. Kipling (brand) has an estimated audience of 1,121,778 people in Brazil.
The average Kipling (brand) fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include JanSport, Club Deportivo Universidad Católica, Havaianas, with strongest over-indexing on JanSport (73.42× the country average).
Demographically, the Kipling (brand) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Kipling (brand) fan in Brazil is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for JanSport.
The key figures that characterise the Kipling (brand) profile in Brazil.
81.8% are female, 18.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 39.9 |
| Estimated audience size | 1,121,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Kipling (brand) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 19.4% |
| United States | 9.9% |
| Mexico | 7.8% |
Where the Kipling (brand) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~30K | 1.42× | |
| 02 | Alagoas | ~20K | 1.29× | |
| 03 | São Paulo | ~400K | 1.28× | |
| 04 | Acre | ~5K | 1.26× | |
| 05 | Minas Gerais | ~100K | 1.24× | |
| 06 | Rio Grande do Norte | ~20K | 1.17× | |
| 07 | Paraíba | ~30K | 1.15× | |
| 08 | Pernambuco | ~60K | 1.14× | |
| 09 | Goiás | ~50K | 1.14× | |
| 10 | Piauí | ~20K | 1.14× | |
| 11 | Amazonas | ~20K | 1.11× | |
| 12 | Mato Grosso do Sul | ~20K | 1.08× | |
| 13 | Rio de Janeiro | ~100K | 1.05× | |
| 14 | Sergipe | ~10K | 0.98× | |
| 15 | Ceará | ~50K | 0.96× | |
| 16 | Mato Grosso | ~20K | 0.96× | |
| 17 | Santa Catarina | ~50K | 0.91× | |
| 18 | Tocantins | ~7K | 0.88× | |
| 19 | Paraná | ~60K | 0.86× | |
| 20 | Roraima | ~3K | 0.84× | |
| 21 | Espírito Santo | ~20K | 0.83× | |
| 22 | Pará | ~30K | 0.81× | |
| 23 | Rondônia | ~7K | 0.79× | |
| 24 | Bahia | ~60K | 0.78× | |
| 25 | Maranhão | ~20K | 0.78× | |
| 26 | Amapá | ~3K | 0.72× | |
| 27 | Rio Grande do Sul | ~40K | 0.63× |
The strongest cross-interests of the Kipling (brand) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dillard's | Fashion & Accessoires | 102.06× | ||
| 02 | JanSport | Fashion & Accessoires | 73.42× | ||
| 03 | August: Osage County | Literature | 72.70× | ||
| 04 | Chittagong | Travel & Leisure | 65.42× | ||
| 05 | Antwerp | Travel & Leisure | 49.80× | ||
| 06 | Las Condes | Travel & Leisure | 42.77× | ||
| 07 | Nina Ricci (brand) | Fashion & Accessoires | 37.18× | ||
| 08 | Club Universidad de Chile | Sports | 25.39× | ||
| 09 | Guangzhou | Travel & Leisure | 19.68× | ||
| 10 | Club Deportivo Universidad Católica | Sports | 18.71× | ||
| 11 | Colo-Colo | Sports | 14.03× | ||
| 12 | Colcci | Fashion & Accessoires | 6.92× | ||
| 13 | Havaianas | Fashion & Accessoires | 6.01× | ||
| 14 | Privalia | Fashion & Accessoires | 4.83× | ||
| 15 | Hospital | Health | 3.98× | ||
| 16 | Dafiti | Fashion & Accessoires | 3.69× | ||
| 17 | Arezzo | Travel & Leisure | 3.07× | ||
| 18 | Barbie | Movies & TV | 2.36× | ||
| 19 | Woman | Kids & Family | 2.08× | ||
| 20 | João Fonseca | Sports | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.95× | |
| Design Affinity | PREMIUM | 1.84× | |
| Community Orientation | OPEN | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 0.98× | |
| Patriotism | CONSERVATISM | 1.02× |
Kipling (brand)'s target market in Brazil covers an estimated 1,121,778 people, concentrated in São Paulo and Minas Gerais.
81.8% of the Kipling (brand) audience are female, 18.2% are male, with an average age of 39.9 years.
Kipling (brand) fans show strongest brand affinity for JanSport (73.42×), Club Deportivo Universidad Católica (18.71×), and Havaianas (6.01×) over the country average.
Kipling (brand) fans in Brazil are most concentrated in São Paulo (reach ~400K), Minas Gerais (reach ~100K), and Rio de Janeiro (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kipling (brand) itself, the audience over-indexes on Club Deportivo Universidad Católica (18.71×), Havaianas (6.01×), Guangzhou (19.68×), and Club Universidad de Chile (25.39×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kipling (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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