Popularity ranking · Brazil

The 100 most popular Cities in Brazil

This curated ranking covers the 100 largest cities in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.7k cities tracked in Brazil, the 100 ranked here account for the largest measured audience reach. São Paulo, Nieuwegein and Rio de Janeiro lead the list with a combined estimated audience of 83M people. Across all 100 entries the average audience size is 3.7M, and the largest, São Paulo, reaches around 32M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each city, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Lahore 1.6M 37.5 61.5% City
77 Foz do Iguaçu 1.6M 44.0 61.6% City
78 Pudsey 1.5M 44.9 65.0% City
79 Bauru 1.5M 36.4 65.4% City
80 São Gonçalo, Rio de Janeiro 1.5M 36.4 55.6% City
81 Punta del Este 1.5M 44.1 66.6% City
82 Turin 1.4M 48.5 41.2% City
83 Arequipa 1.4M 44.2 47.7% City
84 Split, Croatia 1.4M 40.3 58.8% City
85 Cancún 1.4M 39.3 61.8% City
86 Panama City 1.4M 41.9 45.5% City
87 Montevideo 1.4M 41.3 58.9% City
88 Strasbourg 1.4M 42.8 71.4% City
89 Philadelphia 1.4M 40.2 50.2% City
90 Como 1.4M 35.4 70.5% City
91 Medjugorje 1.3M 49.3 72.1% City
92 Cartagena, Colombia 1.3M 41.8 51.4% City
93 Itajaí 1.3M 39.3 56.2% City
94 Caxias do Sul 1.3M 39.7 61.4% City
95 São Caetano do Sul 1.3M 38.7 70.1% City
96 Ottawa 1.3M 40.9 66.1% City
97 Amsterdam 1.3M 41.3 54.7% City
98 Aracaju 1.2M 33.0 63.9% City
99 Angra dos Reis 1.2M 43.1 63.4% City
100 Bangkok 1.2M 37.9 62.4% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular cities compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each city by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest city in Brazil?

São Paulo currently leads with an estimated audience of 32M people in Brazil.

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