Popularity ranking · Brazil

The 100 most popular Cities in Brazil

This curated ranking covers the 100 largest cities in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.7k cities tracked in Brazil, the 100 ranked here account for the largest measured audience reach. São Paulo, Nieuwegein and Rio de Janeiro lead the list with a combined estimated audience of 83M people. Across all 100 entries the average audience size is 3.7M, and the largest, São Paulo, reaches around 32M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each city, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Maringá 3.6M 39.9 58.3% City
27 Sorocaba 3.4M 37.1 66.8% City
28 London 3.3M 40.7 59.7% City
29 Lisbon 3.2M 39.8 66.2% City
30 Miami 3.2M 35.1 47.9% City
31 Campo Grande 3M 39.5 61.3% City
32 Porto 3M 40.1 65.0% City
33 Atlanta 2.9M 45.2 51.1% City
34 Quebec 2.9M 35.0 63.3% City
35 Joinville 2.8M 38.4 60.2% City
36 São José dos Campos 2.8M 38.2 61.7% City
37 Balneário Camboriú 2.7M 41.9 58.0% City
38 Orlando, Florida 2.7M 37.4 55.1% City
39 Bethlehem 2.7M 41.6 65.3% City
40 Ribeirão Preto 2.6M 37.0 66.3% City
41 Praia Grande 2.5M 42.4 65.7% City
42 Milan 2.5M 40.0 62.8% City
43 Niterói 2.5M 36.7 69.7% City
44 Wolfsburg 2.5M 41.9 55.1% City
45 São José do Rio Preto 2.4M 38.2 67.3% City
46 Guarulhos 2.3M 41.8 60.6% City
47 Trieste 2.2M 26.7 65.8% City
48 San Francisco 2.2M 42.0 63.5% City
49 Las Vegas 2.2M 39.1 41.6% City
50 Los Angeles 2.2M 37.3 51.2% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular cities compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each city by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest city in Brazil?

São Paulo currently leads with an estimated audience of 32M people in Brazil.

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