A data profile of the people who buy, follow and care about Sorocaba in Brazil — modelled from more than twelve digital signal sources. Sorocaba has an estimated audience of 3,384,523 people in Brazil.
Sorocaba has an estimated audience of 3,384,523 people in Brazil. 66.8% are female, 33.2% are male, average age 37.1. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.69× the country average).
Demographically, the Sorocaba audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Sorocaba fan in Brazil is more female, around 37.1 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Sorocaba profile in Brazil.
66.8% are female, 33.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 37.1 |
| Estimated audience size | 3,384,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Sorocaba audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.4% |
| Portugal | 1.3% |
| United States | 1.2% |
The strongest cross-interests of the Sorocaba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 2.80× | ||
| 02 | Rock music | Music & Radio | 2.80× | ||
| 03 | Pop music | Music & Radio | 2.72× | ||
| 04 | Internet & Social Media | 2.69× | |||
| 05 | Shopping malls | Shopping | 2.49× | ||
| 06 | Hip hop music | Music & Radio | 2.49× | ||
| 07 | Soul music | Music & Radio | 2.26× | ||
| 08 | Medicine | Business & Career | 2.19× | ||
| 09 | Jazz music | Music & Radio | 2.07× | ||
| 10 | Action movies | Movies & TV | 2.07× | ||
| 11 | Basketball | Sports | 2.07× | ||
| 12 | Heavy metal music | Music & Radio | 2.03× | ||
| 13 | Furniture | Home & Garden | 1.92× | ||
| 14 | Fragrances | Beauty & Wellness | 1.92× | ||
| 15 | Entrepreneurship | Business & Career | 1.76× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 17 | Animated movies | Movies & TV | 1.73× | ||
| 18 | Microsoft | Technology & Electronics | 1.73× | ||
| 19 | Telecommunication | Technology & Electronics | 1.61× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Social Media Usage | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Early Adopter Mentality | POWER | 0.70× | |
| DIY Mentality | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sorocaba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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