How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWill Smith | 1.9M | 8.3% | 37.1 | 47.8% | Ice hockey |
| 2 | NNHL | 724k | 1.0% | 37.2 | 48.2% | Ice hockey |
| 3 | CCarolina Hurricanes | 194k | 2.9% | 40.6 | 33.5% | Ice hockey |
| 4 | AAnaheim Ducks | 154k | 3.0% | 35.6 | 60.5% | Ice hockey |
| 5 | SStanley Cup | 150k | 0.9% | 36.2 | 40.1% | Ice hockey |
| 6 | WWayne Gretzky | 136k | 2.4% | 46.6 | 40.4% | Ice hockey |
| 7 | UUtah Mammoth | 127k | 3.4% | 44.3 | 23.2% | Ice hockey |
| 8 | TTim Horton | 122k | 0.1% | 48.0 | 45.7% | Ice hockey |
| 9 | JJérémy Davies | 76k | 5.9% | 37.2 | 48.2% | Ice hockey |
| 10 | DDeutsche Eishockey Liga | 71k | 1.4% | 36.1 | 63.8% | Ice hockey |
| 11 | NNational League (ice hockey) | 65k | 1.9% | 34.8 | 48.4% | Ice hockey |
| 12 | FFlorida Panthers | 63k | 0.7% | 38.3 | 24.1% | Ice hockey |
| 13 | PPittsburgh Penguins | 62k | 0.7% | 35.1 | 44.5% | Ice hockey |
| 14 | VVancouver Canucks | 56k | 0.6% | 35.9 | 55.4% | Ice hockey |
| 15 | JJosé Bento | 51k | 98.1% | 40.4 | 96.6% | Ice hockey |
| 16 | TToronto Maple Leafs | 50k | 0.2% | 38.5 | 37.0% | Ice hockey |
| 17 | JJack Hughes | 49k | 0.7% | 37.2 | 48.1% | Ice hockey |
| 18 | PPhiladelphia Flyers | 49k | 1.0% | 33.0 | 39.1% | Ice hockey |
| 19 | TTampa Bay Lightning | 49k | 0.5% | 36.9 | 38.1% | Ice hockey |
| 20 | WWashington Capitals | 47k | 0.7% | 38.8 | 31.0% | Ice hockey |
| 21 | EEdmonton Oilers | 46k | 0.3% | 35.2 | 44.1% | Ice hockey |
| 22 | MMacklin Celebrini | 45k | 1.2% | 37.1 | 47.8% | Ice hockey |
| 23 | DDetroit Red Wings | 45k | 0.4% | 37.3 | 35.9% | Ice hockey |
| 24 | MMinnesota Wild | 44k | 0.4% | 36.2 | 44.9% | Ice hockey |
| 25 | IInternational Ice Hockey Federation | 43k | 1.0% | 39.7 | 35.0% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each ice hockey by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest ice hockey in Brazil?
Will Smith currently leads with an estimated audience of 1.9M people in Brazil.