A data profile of the people who buy, follow and care about Purolator in Canada — modelled from more than twelve digital signal sources. Purolator has an estimated audience of 3,476,209 people in Canada.
Purolator has an estimated audience of 3,476,209 people in Canada. 37.9% are female, 62.1% are male, average age 42.6. Top brand affinities: The UPS Store, FedEx, Western Union, U-Haul, United Parcel Service.
Top brand affinities include The UPS Store, FedEx, Western Union, with strongest over-indexing on The UPS Store (5.6× the country average).
Demographically, the Purolator audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Purolator fan in Canada is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.
The key figures that characterise the Purolator profile in Canada.
37.9% are female, 62.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 42.6 |
| Estimated audience size | 3,476,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Purolator audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 94.4% |
| United States | 2.6% |
| China | 1.0% |
The strongest cross-interests of the Purolator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United States Postal Service | Business & Career | 8.69× | ||
| 02 | The UPS Store | Shopping | 5.60× | ||
| 03 | FedEx | Business & Career | 5.16× | ||
| 04 | Western Union | Business & Career | 3.87× | ||
| 05 | U-Haul | Business & Career | 3.83× | ||
| 06 | GoDaddy | Technology & Electronics | 3.53× | ||
| 07 | United Parcel Service | Business & Career | 2.83× | ||
| 08 | Craigslist | Shopping | 2.46× | ||
| 09 | Automobile repair shop | Cars & Mobility | 2.37× | ||
| 10 | Air pollution | Health | 2.33× | ||
| 11 | Kinesiology | Health | 2.22× | ||
| 12 | Solar energy | Home & Garden | 2.14× | ||
| 13 | Vehicle insurance | Cars & Mobility | 2.09× | ||
| 14 | Tabloid (newspaper format) | Literature | 2.03× | ||
| 15 | Rail transport | Travel & Leisure | 1.96× | ||
| 16 | Employment website | Business & Career | 1.90× | ||
| 17 | Innovation | Business & Career | 1.85× | ||
| 18 | Electric vehicle | Cars & Mobility | 1.79× | ||
| 19 | Public transport | Cars & Mobility | 1.73× | ||
| 20 | Career development | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.01× | |
| Career Orientation | POWER | 1.70× | |
| Luxury Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Pet Ownership | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Purolator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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