A data profile of the people who buy, follow and care about Canada Post in Canada — modelled from more than twelve digital signal sources. Canada Post has an estimated audience of 5,122,172 people in Canada.
Canada Post has an estimated audience of 5,122,172 people in Canada. 45.4% are female, 54.6% are male, average age 45.0. Top brand affinities: United States Postal Service, The UPS Store, FedEx, United Parcel Service, Subway.
Top brand affinities include United States Postal Service, The UPS Store, FedEx, with strongest over-indexing on United States Postal Service (31.8× the country average).
Demographically, the Canada Post audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Canada Post fan in Canada is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for United States Postal Service.
The key figures that characterise the Canada Post profile in Canada.
45.4% are female, 54.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 45.0 |
| Estimated audience size | 5,122,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Canada Post audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 90.9% |
| United States | 2.9% |
| China | 2.5% |
The strongest cross-interests of the Canada Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United States Postal Service | Business & Career | 31.80× | ||
| 02 | DHL Express | Business & Career | 7.45× | ||
| 03 | The UPS Store | Shopping | 4.03× | ||
| 04 | FedEx | Business & Career | 3.69× | ||
| 05 | United Parcel Service | Business & Career | 2.55× | ||
| 06 | Lottery | Games | 2.33× | ||
| 07 | Air pollution | Health | 2.27× | ||
| 08 | U-Haul | Business & Career | 2.23× | ||
| 09 | Vehicle insurance | Cars & Mobility | 2.15× | ||
| 10 | Tabloid (newspaper format) | Literature | 2.09× | ||
| 11 | Solar energy | Home & Garden | 1.99× | ||
| 12 | Rail transport | Travel & Leisure | 1.86× | ||
| 13 | Innovation | Business & Career | 1.83× | ||
| 14 | Western Union | Business & Career | 1.78× | ||
| 15 | Microwave oven | Home & Garden | 1.71× | ||
| 16 | Public transport | Cars & Mobility | 1.64× | ||
| 17 | Kitchenware | Home & Garden | 1.58× | ||
| 18 | Hardware store | Home & Garden | 1.54× | ||
| 19 | Subway | Food & Beverages | 1.53× | ||
| 20 | Dairy Queen | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Canada Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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