Canada Post Audience in Canada
Canada Post has an estimated audience of 5,307,962 people in Canada. 45.4% are female, 54.6% are male, average age 45.0. Top brand affinities: United States Postal Service, The UPS Store, FedEx, United Parcel Service, LinkedIn.
Top brand affinities include United States Postal Service, The UPS Store, FedEx, with strongest over-indexing on United States Postal Service (31.8× the country average). Demographically, the Canada Post audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Canada Post fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 45.0 |
| Estimated audience size | 5,307,962 |
Audience persona
The typical Canada Post fan in Canada is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for United States Postal Service.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| United States Postal Service | 31.8× | Business & Career |
| The UPS Store | 4.03× | Shopping |
| FedEx | 3.69× | Business & Career |
| United Parcel Service | 2.55× | Business & Career |
| 1.62× | Internet & Social Media | |
| Subway | 1.53× | Food & Beverages |
| Lottery | 2.33× | Games |
| Innovation | 1.83× | Business & Career |
| Hardware store | 1.54× | Home & Garden |
| U-Haul | 2.23× | Business & Career |
| Vehicle insurance | 2.15× | Cars & Mobility |
| DHL Express | 7.45× | Business & Career |
| Tabloid (newspaper format) | 2.09× | Literature |
| Solar energy | 1.99× | Home & Garden |
| Dairy Queen | 1.5× | Food & Beverages |
| Rail transport | 1.86× | Travel & Leisure |
| Public transport | 1.64× | Cars & Mobility |
| Western Union | 1.78× | Business & Career |
| Air pollution | 2.27× | Health |
| Kitchenware | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.02 |
| Family Orientation | CONSERVATISM | 1.54 |
| Career Orientation | POWER | 1.52 |
| Convenience Orientation | PREMIUM | 1.46 |
| Individualism | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 91.2% |
| United States | 2.8% |
| China | 2.5% |
See Canada Post audiences in other countries
More Logistics audiences in Canada
- Purolator (3,555,582)
- FedEx (2,955,194)
- United Parcel Service (2,941,862)
- Bison Transport (196,736)
- DHL Express (192,297)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Canada Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.