38 Most Popular Commercial Vehicles in Canada 2026 — by Audience Size

How to read this list

Rank

Position in the Top 38, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	JJohn Deere	1.1M	3.9%	44.5	22.1%	Commercial vehicles
2	RRam Trucks	1.1M	10.1%	41.0	23.9%	Commercial vehicles
3	KKubota	491k	4.4%	45.2	19.2%	Commercial vehicles
4	PPeterbilt	347k	7.6%	41.6	16.4%	Commercial vehicles
5	KKenworth	316k	6.5%	41.5	16.0%	Commercial vehicles
6	VVolvo Trucks	309k	4.7%	41.3	23.1%	Commercial vehicles
7	MMassey Ferguson	286k	2.1%	42.9	23.4%	Commercial vehicles
8	FFreightliner Trucks	277k	26.9%	40.7	21.7%	Commercial vehicles
9	CCase IH	266k	5.6%	43.6	21.1%	Commercial vehicles
10	MMack Trucks	230k	6.3%	41.1	20.2%	Commercial vehicles
11	FFendt	227k	4.1%	43.5	19.1%	Commercial vehicles
12	CClaas	190k	3.9%	43.7	22.6%	Commercial vehicles
13	AAGCO	171k	4.8%	43.4	19.9%	Commercial vehicles
14	IIveco	78k	1.0%	42.4	30.7%	Commercial vehicles
15	IInternational Harvester	75k	5.1%	46.8	27.7%	Commercial vehicles
16	LLiebherr	56k	1.1%	45.9	28.7%	Commercial vehicles
17	UUnimog	41k	2.8%	29.1	0.0%	Commercial vehicles
18	YYanmar	39k	1.6%	47.9	14.9%	Commercial vehicles
19	DDodge Trucks	33k	11.4%	38.1	31.2%	Commercial vehicles
20	SScania trucks	14k	6.3%	33.0	13.6%	Commercial vehicles
21	VVolvo FH	3.8k	0.0%	35.1	33.2%	Commercial vehicles
22	TTraton	978	0.4%	40.3	28.6%	Commercial vehicles
23	MMercedes-Benz buses	969	0.5%	35.2	36.1%	Commercial vehicles
24	NNew Holland Agriculture	837	0.0%	42.2	27.1%	Commercial vehicles
25	SSchmitz Cargobull	785	0.3%	38.7	0.0%	Commercial vehicles

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular commercial vehicles compiled?

Rascasse aggregates anonymized search-behavior signals across Canada and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Canada?

John Deere currently leads with an estimated audience of 1.1M people in Canada.

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