Popularity ranking · Canada

The 100 most popular Events in Canada

This curated ranking covers the 100 largest events in Canada, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2.8k events tracked in Canada, the 100 ranked here account for the largest measured audience reach. Ice Hockey World Championships, FIFA World Cup 2026 and NHL lead the list with a combined estimated audience of 99M people. Across all 100 entries the average audience size is 2.6M, and the largest, Ice Hockey World Championships, reaches around 45M people in Canada. Audience size is the estimated number of unique people in Canada who actively engage with each event, derived from search demand signals. Rankings reflect search-behavior signals collected across Canada and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Stanley Cup playoffs 2M 36.9 40.3% Ice hockey
27 The Open Championship 1.9M 36.4 33.5% Golf
28 WNBA 1.8M 36.1 35.2% Basketball
29 Indian Premier League 1.8M 32.7 41.5% Cricket
30 Olympic Games 1.8M 38.1 43.6%
31 UEFA Europa League 1.7M 36.7 27.2% Soccer
32 US Open (tennis) 1.6M 35.6 40.3% Tennis
33 Emmy Award 1.5M 45.8 54.5% Award
34 Grammy Award 1.4M 41.7 49.9% Award
35 NASCAR 1.4M 39.8 22.5% Motorsport
36 Winter Olympic Games 1.4M 38.8 51.6% Winter sports
37 Canada Day 1.3M 40.7 60.5%
38 MotoGP 1.3M 35.5 20.6% Motorsport
39 Tour de France 1.2M 37.5 28.0% Cycling
40 Ryder Cup 1.2M 36.5 32.5% Golf
41 Summer Olympic Games 1.2M 38.1 47.0%
42 La Liga 1.1M 30.9 28.3% Soccer
43 Asia Cup 1.1M 21.3 59.8%
44 Asia Cup 1.1M 21.3 59.8%
45 Toronto International Film Festival 1M 41.3 55.4% Film festival
46 Serie A 1M 31.0 27.6% Soccer
47 Boxing Day 922k 38.0 69.3%
48 World Series 913k 38.9 30.5%
49 The Championships, Wimbledon 907k 36.6 35.9% Tennis
50 Tony Award 905k 44.9 58.5% Award

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular events compiled?

Rascasse aggregates anonymized search-behavior signals across Canada and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest event in Canada?

Ice Hockey World Championships currently leads with an estimated audience of 45M people in Canada.

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