Rascasse Audience Intelligence

Winnie-the-Pooh (book) Audience in United States

Winnie-the-Pooh (book) has an estimated audience of 4.3M people in United States.

#28among Book / Manga / Comic in United States
#122in Literature

The average Winnie-the-Pooh (book) fan in United States is 33.0 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include malwarebytes, International education, Concept art, with strongest over-indexing on malwarebytes (20× the country average).

Demographically, the Winnie-the-Pooh (book) audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Mindfulness.

The typical Winnie-the-Pooh (book) fan in United States is more female, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for malwarebytes.

Category: Literature · Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
68.4%♀
31.6% male
Age
33.0
average years
Country rank
#7718
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Winnie-the-Pooh (book) fans

68.4% are female, 31.6% are male, average age 33.0.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Winnie-the-Pooh (book) audience in United States
MetricValue
Female68.4%
Male31.6%
Average age33.0
Estimated audience size4.3M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Winnie-the-Pooh (book) audience in United States
Age bracketShare%
16-2441%
25-3418%
35-4417%
45-5418%
55+7%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Winnie-the-Pooh (book) audience comes from United States.

Worldwide audience distribution share by country for Winnie-the-Pooh (book)
CountryShare
United States35.6%
United Kingdom7.1%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Winnie-the-Pooh (book) fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.45×
02Texas~400K1.40×
03Utah~50K1.29×
04New Mexico~30K1.22×
05Arizona~100K1.21×
06Oklahoma~60K1.16×
07Nevada~50K1.14×
08Illinois~200K1.12×
09Kentucky~60K1.09×
10Indiana~90K1.08×
11Alabama~70K1.08×
12Arkansas~40K1.07×
13Louisiana~60K1.06×
14Mississippi~40K1.06×
15North Carolina~100K1.05×
16Oregon~60K1.04×
17Idaho~20K1.03×
18Georgia~100K1.01×
19South Carolina~70K1.01×
20Kansas~40K1.01×
21Hawaii~20K1.01×
22Tennessee~90K1.00×
23Colorado~70K1.00×
24New Jersey~100K0.99×
25Washington~100K0.99×
26Ohio~100K0.98×
27Connecticut~50K0.98×
28Nebraska~20K0.98×
29West Virginia~20K0.98×
30Alaska~9K0.98×
31Massachusetts~90K0.97×
32Missouri~80K0.97×
33New York~200K0.96×
34Pennsylvania~200K0.95×
35Michigan~100K0.95×
36Florida~300K0.94×
37Virginia~100K0.94×
38Wisconsin~70K0.94×
39Rhode Island~10K0.93×
40Iowa~40K0.91×
41South Dakota~10K0.91×
42North Dakota~9K0.89×
43Maryland~70K0.88×
44Minnesota~60K0.87×
45New Hampshire~10K0.87×
46Wyoming~6K0.86×
47Maine~10K0.85×
48Montana~10K0.83×
49Delaware~10K0.81×
50Vermont~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Winnie-the-Pooh (book), United States
0.78×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Winnie-the-Pooh (book) audience vs. the country average
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics20.00×
02International educationBusiness & Career18.34×
03Concept artArts & Culture11.49×
04Ant-Man (film)Movies & TV10.07×
05Graphic novelLiterature8.73×
06Nick OffermanMovies & TV8.37×
07Sebastian StanMovies & TV7.86×
08Doctor StrangeLiterature7.30×
09Guardians of the Galaxy (film)Movies & TV6.66×
10Disneyland ParisTravel & Leisure6.29×
11Brittany SnowMovies & TV6.20×
12Superhero fictionLiterature6.11×
13Five BelowShopping4.26×
14Psychological thrillerLiterature3.89×
15Anime and manga fandomLiterature3.88×
16Digital artArts & Culture3.77×
17DC ComicsLiterature3.64×
18Broadway theatreTravel & Leisure3.53×
19RadioTechnology & Electronics2.29×
20Britney SpearsMusic & Radio2.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Winnie-the-Pooh (book) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Winnie-the-Pooh (book) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
MindfulnessBALANCE1.87×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Winnie-the-Pooh (book) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Winnie-the-Pooh (book) over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/winnie-the-pooh-book-50066” · Methodology